relation: https://eprints.untirta.ac.id/47703/
title: ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN SAYURAN HIDROPONIK (Studi Kasus pada Kebun Ijo Hidroponik Kota Tengerang Selatan)
creator: Danius Sihombing, Joorland
subject: S Agriculture (General)
description: Kebun Ijo Hidroponik is an agricultural business engaged in hydroponic vegetables in Pamulang District, South Tangerang City. Hydroponic vegetables produced by Kebun Ijo Hidroponik are pakchoy, lettuce, caisim, spinach, kailan, romain and red spinach. Marketing for hydroponic vegetables has considerable prospects, and the demand for these commodities is increasing, but Kebun Ijo Hidroponik currently faces several internal and external problems in running its business. This study aims to analyze internal and external environmental factors for Kebun Ijo Hidroponik vegetable marketing, formulate alternative marketing strategies for Kebun Ijo Hidroponik hydroponic vegetables which are in accordance with internal and external marketing environmental conditions, and determine priorities for marketing strategy priorities for hydroponic vegetables in Kebun Ijo Hidroponik. The research method used is the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM matrix. Based on the research, it can be seen that Reza has five strengths, five weaknesses, five opportunities and five threats. The main strength is guaranteed quality, the main weakness is the weak promotion system, the main opportunity is the use of social media, and the main threat is crop failure due to power outages. The QSPM analysis results show that the top priority strategy to be implemented in Kebun Ijo Hidroponik using social media for promotion.
date: 2024
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/47703/1/Joorland%20Danius%20Sihombing_4441200104_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/47703/2/Joorland%20Danius%20Sihombing_4441200104_01.pdf
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identifier: https://eprints.untirta.ac.id/47703/5/Joorland%20Danius%20Sihombing_4441200104_04.pdf
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identifier: https://eprints.untirta.ac.id/47703/6/Joorland%20Danius%20Sihombing_4441200104_05.pdf
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identifier: https://eprints.untirta.ac.id/47703/7/Joorland%20Danius%20Sihombing_4441200104_Ref.pdf
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identifier: https://eprints.untirta.ac.id/47703/8/Joorland%20Danius%20Sihombing_4441200104_Lamp.pdf
identifier:   Danius Sihombing, Joorland  (2024) ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN SAYURAN HIDROPONIK (Studi Kasus pada Kebun Ijo Hidroponik Kota Tengerang Selatan).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.