relation: https://eprints.untirta.ac.id/47676/
title: ANALISIS NARATIF INFLUENCER NATASHA SURYA DI TIKTOK: TINJAUAN STUDI NARATOLOGI GÉRARD GENETTE
creator: Manyall Banu Putri, Anjaliuse
subject: Communication (General)
description: Narratives have become an essential element in building connections and delivering messages through social media. TikTok, with its short video format, provides a platform for creators to use storytelling as an effective communication strategy in digital marketing. This research analyzes the narratives in Natasha Surya's TikTok content using Gérard Genette's narratology approach. The analysis focuses on narrative elements such as order, duration, frequency, mood, and voice to understand the role of narratives in supporting marketing communication.    The analysis results reveal that Natasha Surya consistently employs anachronic narrative order, particularly analepsis, to provide context for stories relevant to the products being reviewed. Narrative duration is effectively conveyed through summarization and scene techniques, enabling dense information delivery in TikTok's short video format. Narrative frequency is dominated by anaphoric and repetitive representations, reinforcing the continuity of themes and messages. Natasha's narrative mood demonstrates an autodiegetic narrator with an internal perspective, creating emotional closeness with the audience. Her narrative voice aligns with an extradiegetic-homodiegetic paradigm, where she serves as the main narrator sharing her personal experiences directly with the audience. This technique aligns with TikTok's algorithm, which emphasizes personalization and engagement, thereby enhancing content reach and marketing campaign effectiveness.
date: 2024
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/47676/3/Anjaliuse%20Manyall%20Banu%20Putri_6662200129_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/47676/4/Anjaliuse%20Manyall%20Banu%20Putri_6662200129_CP.pdf
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identifier: https://eprints.untirta.ac.id/47676/6/Anjaliuse%20Manyall%20Banu%20Putri_6662200129_02.pdf
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identifier: https://eprints.untirta.ac.id/47676/7/Anjaliuse%20Manyall%20Banu%20Putri_6662200129_03.pdf
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identifier: https://eprints.untirta.ac.id/47676/8/Anjaliuse%20Manyall%20Banu%20Putri_6662200129_04.pdf
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identifier: https://eprints.untirta.ac.id/47676/9/Anjaliuse%20Manyall%20Banu%20Putri_6662200129_05.pdf
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identifier: https://eprints.untirta.ac.id/47676/10/Anjaliuse%20Manyall%20Banu%20Putri_6662200129_Ref.pdf
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identifier: https://eprints.untirta.ac.id/47676/11/Anjaliuse%20Manyall%20Banu%20Putri_6662200129_Lamp.pdf
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language: en
identifier: https://eprints.untirta.ac.id/47676/12/Anjaliuse%20Manyall%20Banu%20Putri_6662200129_01.pdf
identifier:   Manyall Banu Putri, Anjaliuse  (2024) ANALISIS NARATIF INFLUENCER NATASHA SURYA DI TIKTOK: TINJAUAN STUDI NARATOLOGI GÉRARD GENETTE.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.