relation: https://eprints.untirta.ac.id/47658/
title: PERSEPSI MASYARAKAT TERHADAP PENEGAKAN  PERLINDUNGAN MEREK TERKENAL DARI PERBUATAN  PELANGGARAN MEREK DI PROVINSI BANTEN  (Studi Kasus Pelanggaran Merek Terkenal Sepatu Nike, Adidas dan New  Balance di Pasar Royal Kota Serang, Pasar Kranggot Kota Cilegon dan  Pasar Cikupa Kabupaten Tangerang)
creator: EVIANI PRIHARTINI, PUTRI
subject: K Law (General)
description: The origin of goods and/or services is identified through a brand, which is an  intellectual property. Legal protection related to brands is a form of government's  seriousness in protecting business actors, furthermore, the form of legal protection  related to brands can be seen in Law Number 20 of 2016 concerning Brands and  Geographical Indications. The purpose of brands is to give identity to an item. If a  brand has sufficient distinguishing power, it can be considered valid. Even though  there are laws that regulate brand protection, there are still numerous businesses  that sell shoes at Royal Market Serang City, Kranggot Market Cilegon City, and  Cikupa Market Tangerang Regency. Identification of problems in the study, namely,  how is the public's perception of violations of famous brands in Banten Province  and how to enforce the protection of famous brands from acts of brand violations  committed by business actors in Banten Province. The theories employed are  Perception Theory and Law Enforcement Theory. The research methodology  employed is normative, using case study research specifications. Through the  explanation of facts and systematic approach towards real problems, such as  violations of famous brands in Banten Province. Secondary and primary data  sources are utilized, using data collection methods like library studies and field  studies, and they are analyzed descriptively and qualitatively. The results of the  study concluded that public perceptions of violations of famous brands that  occurred in Banten Province were grouped into two, namely: (1) respondents who  disagree with fake shoes because they are detrimental to consumers. After all, it is  physically difficult to distinguish between fake shoes, fake shoes can bankrupt local  brand shoes, and fake shoes are easily damaged; (2) Respondents who agree with  fake shoes on the grounds that they are affordable, in demand by middle-class  people and prestige. There is a discrepancy between brand protection in Law  Number 20 of 2016 concerning Brands and Geographical Indications where there  are several business actors who sell and some even have home industries that  produce fake shoes for quite a long time.
date: 2025
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/47658/1/Putri%20Eviani%20Prihartini_7773220021_Fulltext...pdf
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identifier: https://eprints.untirta.ac.id/47658/2/Putri%20Eviani%20Prihartini_7773220021_01.pdf
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identifier: https://eprints.untirta.ac.id/47658/3/Putri%20Eviani%20Prihartini_7773220021_02.pdf
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identifier: https://eprints.untirta.ac.id/47658/4/Putri%20Eviani%20Prihartini_7773220021_03.pdf
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identifier: https://eprints.untirta.ac.id/47658/5/Putri%20Eviani%20Prihartini_7773220021_04.pdf
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identifier: https://eprints.untirta.ac.id/47658/6/Putri%20Eviani%20Prihartini_7773220021_05.pdf
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identifier: https://eprints.untirta.ac.id/47658/7/Putri%20Eviani%20Prihartini_7773220021_Reff.pdf
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language: en
identifier: https://eprints.untirta.ac.id/47658/8/Putri%20Eviani%20Prihartini_7773220021_Lamp.pdf
identifier:   EVIANI PRIHARTINI, PUTRI  (2025) PERSEPSI MASYARAKAT TERHADAP PENEGAKAN PERLINDUNGAN MEREK TERKENAL DARI PERBUATAN PELANGGARAN MEREK DI PROVINSI BANTEN (Studi Kasus Pelanggaran Merek Terkenal Sepatu Nike, Adidas dan New Balance di Pasar Royal Kota Serang, Pasar Kranggot Kota Cilegon dan Pasar Cikupa Kabupaten Tangerang).  Master thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.