eprintid: 47524
rev_number: 20
eprint_status: archive
userid: 20251
dir: disk0/00/04/75/24
datestamp: 2025-03-04 07:12:38
lastmod: 2025-03-04 07:12:38
status_changed: 2025-03-04 07:12:38
type: thesis
metadata_visibility: show
creators_name: Fuji pangesti, Anggi
creators_id: 5502200025
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Johan widikusyanto, Muhammad
contributors_name: Afifatusholihah, Lina
contributors_id: 198101052024211011
contributors_id: 199304082019032024
corp_creators: UNIVERSITAS SULTAN AGENG TIRTAYASA
corp_creators: FAKULTAS EKONOMI DAN BISNIS
corp_creators: D3 MANAJEMEN PEMASARAN
title: PENERAPAN STRATEGI TELEMARKETING SEBAGAIUPAYA MENINGKATKAN PENGGUNA MOBILE BANKINGPT BANK SYARIAH INDONESIA KCP SERANG TIMUR(Tbk)
ispublished: pub
subjects: communication-general
divisions: D3Marketing
divisions: FEB
full_text_status: restricted
keywords: Dircet Marketing, Telemarketing , Mobile Banking
Dircet Marketing, Telemarketing , Mobile Banking
note: Tujuan dari penulisan Laporan Tugas Akhir ini adalah untuk mengetahui danmenganalisis penerapan strategi telemarketing yang dilakukan oleh PT.Bank SyariahIndonesia KCP Serang Timur sebagai upaya dalam meningkatkan jumlah penggunalayanan mobile banking melalui startegi telemarketing hasil dari penelitian. Metodepenulisan yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Hasilpenelitian menyatakan bahwa penerpan strategi telemarketing dengan menggunkanbaruan promosi menggunkan 4 komponen diantaranya penjualan langsung directmarketing dengan menggunakan telemarketing, telemarketing sebagai salah satustrategi pemasaran, memiliki peran penting dalam meningkatkan penjualan sebuahproduk seperti yang dilakukan oleh PT. Bank Syariah Indonesia seperti menawarkanlayanan m-banking, mobile banking atau m-banking merupakan layanan yangmemudahkan nasabah untuk bertrnasakasi melalui ponsel atau smartphone, strategiyang dipilih perusahaan ini yaitu strategi telemarketing, alasan memilih strategitelemarketing karena telemarketing bisa menghemat biaya dan waktu sertatelemarketing dapat mendekatkan bank dengan nasabah. Penerapan telemarketingdilakukan oleh Bank Syariah Indonesia karena masih banyak nasabah yang belummengaktivasi mobile banking, BSI KCP Serang Timur melakukan strategi yangbertujuan untuk meningkatkan jumlah nasabahnya menggunakan mobile banking.Kendala yang dihadapi saat melakukan telemarketing yaitu terdapat nomor teleponyang sudah tidak aktif dan tidak mengangkat. Namun banyak juga nasabah yangmerespon pada saat nomornya dihubungi.
abstract: The purpose of writing this Final Assignment Report is to find out andanalyze the implementation of telemarketing strategies carried out by PT. BankSyariah Indonesia KCP Serang Timur as an effort to increase the number ofmobile banking service users through telemarketing strategies from researchresults. The writing method used in this study is a qualitative descriptivemethod. The results of the study stated that the implementation of telemarketingstrategies using promotional news using 4 components including directmarketing sales using telemarketing, telemarketing as one of the marketingstrategies, has an important role in increasing sales of a product as carried outby PT. Bank Syariah Indonesia such as offering m-banking services, mobilebanking or m-banking is a service that makes it easier for customers to transactvia cellphones or smartphones, the strategy chosen by this company is atelemarketing strategy, the reason for choosing a telemarketing strategy isbecause telemarketing can save costs and time and telemarketing can bringbanks closer to customers. The implementation of telemarketing is carried outby Bank Syariah Indonesia because there are still many customers who havenot activated mobile banking, BSI KCP Serang Timur carries out a strategythat aims to increase the number of its customers using mobile banking. Theobstacle faced when conducting telemarketing is that there are telephonenumbers that are no longer active and do not pick up. However, there are alsomany customers who respond when their numbers are contacted.
date: 2024
date_type: published
pages: 64
institution: UNIVERSITAS SULTAN AGENG TIRTAYASA
department: DIPLOMA III MANAJEMEN MARKETING
thesis_type: diploma
thesis_name: dphil
citation:   Fuji pangesti, Anggi  (2024) PENERAPAN STRATEGI TELEMARKETING SEBAGAIUPAYA MENINGKATKAN PENGGUNA MOBILE BANKINGPT BANK SYARIAH INDONESIA KCP SERANG TIMUR(Tbk).  D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.   
document_url: https://eprints.untirta.ac.id/47524/1/01.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%20FULL%20TEXT.pdf
document_url: https://eprints.untirta.ac.id/47524/3/03.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%2001.pdf
document_url: https://eprints.untirta.ac.id/47524/4/04.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%2002.pdf
document_url: https://eprints.untirta.ac.id/47524/5/05.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%2003.pdf
document_url: https://eprints.untirta.ac.id/47524/6/06.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%2004.pdf
document_url: https://eprints.untirta.ac.id/47524/7/07.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%2005.pdf
document_url: https://eprints.untirta.ac.id/47524/8/08.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%20REF.pdf
document_url: https://eprints.untirta.ac.id/47524/9/09.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%20LAMP.pdf