relation: https://eprints.untirta.ac.id/47524/
title: PENERAPAN STRATEGI TELEMARKETING SEBAGAIUPAYA MENINGKATKAN PENGGUNA MOBILE BANKINGPT BANK SYARIAH INDONESIA KCP SERANG TIMUR(Tbk)
creator: Fuji pangesti, Anggi
subject: Communication (General)
description: The purpose of writing this Final Assignment Report is to find out andanalyze the implementation of telemarketing strategies carried out by PT. BankSyariah Indonesia KCP Serang Timur as an effort to increase the number ofmobile banking service users through telemarketing strategies from researchresults. The writing method used in this study is a qualitative descriptivemethod. The results of the study stated that the implementation of telemarketingstrategies using promotional news using 4 components including directmarketing sales using telemarketing, telemarketing as one of the marketingstrategies, has an important role in increasing sales of a product as carried outby PT. Bank Syariah Indonesia such as offering m-banking services, mobilebanking or m-banking is a service that makes it easier for customers to transactvia cellphones or smartphones, the strategy chosen by this company is atelemarketing strategy, the reason for choosing a telemarketing strategy isbecause telemarketing can save costs and time and telemarketing can bringbanks closer to customers. The implementation of telemarketing is carried outby Bank Syariah Indonesia because there are still many customers who havenot activated mobile banking, BSI KCP Serang Timur carries out a strategythat aims to increase the number of its customers using mobile banking. Theobstacle faced when conducting telemarketing is that there are telephonenumbers that are no longer active and do not pick up. However, there are alsomany customers who respond when their numbers are contacted.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/47524/1/01.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%20FULL%20TEXT.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47524/3/03.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%2001.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47524/4/04.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%2002.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47524/5/05.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%2003.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47524/6/06.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%2004.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47524/7/07.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%2005.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47524/8/08.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%20REF.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47524/9/09.%20ANGGI%20FUJI%20PANGESTI%20_%205502200025%20_%20LAMP.pdf
identifier:   Fuji pangesti, Anggi  (2024) PENERAPAN STRATEGI TELEMARKETING SEBAGAIUPAYA MENINGKATKAN PENGGUNA MOBILE BANKINGPT BANK SYARIAH INDONESIA KCP SERANG TIMUR(Tbk).  D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.