%K Reception Analysis, Bullying, Korean Drama, Carolyn Michelle Analisis Resepsi, Bullying, Drama Korea, Carolyn Michelle %T Bullying di Kalangan Pelajar: Analisis Resepsi pada Drama Korea The Glory Season 1 %I UNIVERSITAS SULTAN AGENG TIRTAYASA %D 2025 %L eprintuntirta47507 %X This research discusses how audiences accept the issue of bullying in Korean dramas. Bullying is a social issue that continues to occur and become a concern because it has a negative impact on individuals and society. In the media, including Korean dramas, bullying is often a means of raising public awareness of this issue. Audience reception in consuming media is a study because audiences have the ability to create meaning and act according to the meaning they create about media narratives. This study aims to determine the reception of Korean drama fans regarding the representation of bullying in the drama The Glory Season 1. This research approach is a qualitative approach with Carolyn Michelle's Reception Analysis Theory. Data were obtained through in-depth interviews with 6 Korean drama fans. The results showed that audiences interpreted denotative bullying in the drama as the reality of bullying through scenes of violence and the education and social systems failed to protect victims. Second, informants realize the impact and consequences of bullying. Third, the majority of audiences are in the hegemonic reading group. This research shows unique and personalized meanings from the informants' different backgrounds, ages, genders, and religions. %A Annisa Fadla Islami %O Penelitian ini membahas tentang bagaimana penerimaan khalayak mengenai isu bullying dalam drama korea. Bullying merupakan isu sosial yang terus terjadi dan menjadi perhatian karena berdampak negatif terhadap individu dan masyarakat. Dalam media termasuk drama korea, bullying sering kali menjadi sarana untuk meningkatkan kesadaran publik akan masalah ini. Resepsi khalayak dalam mengonsumsi media menjadi kajian karena khalayak memiliki kemampuan untuk menciptakan makna dan bertindak sesuai makna yang diciptakannya tentang narasi media. Penelitian ini bertujuan untuk mengetahui resepsi penggemar drama korea mengenai respresentasi bullying dalam drama The Glory Season 1. Pendekatan penelitian ini adalah pendekatan kualitatif dengan Teori Analisis Resepsi Carolyn Michelle. Data diperoleh melalui wawancara mendalam terhadap 6 penggemar drama korea. Hasil penelitian menunjukkan khalayak memaknai denotatif bullying dalam drama sebagai realitas bullying melalui adegan kekerasan dan sistem pendidikan serta sosial gagal melindungi korban. Kedua, informan menyadari dampak dan konsekuensi bullying. Ketiga, mayoritas khalayak berada dalam kelompok hegemonic reading. Penelitian ini menunjukkan pemaknaan yang unik dan personal dari latar belakang, usia, jenis kelamin, dan agama informan yang berbeda.