relation: https://eprints.untirta.ac.id/47490/ title: PENGARUH TERPAAN KONTEN, GAYA HIDUP ISLAMI DAN PENDAPATAN TERHADAP PERILAKU KONSUMTIF PADA PLATFORM TIKTOKSHOP (Studi Kasus pada Mahasiswa Jurusan Ekonomi Syariah Universitas Sultan Ageng Tirtayasa) creator: Nadiatuzzahra, Nadiatuzzahra subject: HB Economic Theory description: This study aims to determine how exposure to content, Islamic lifestyle and income affect consumer behavior on the TikTokshop platform. In this study, the population was students majoring in Islamic economics using the Slovin formula. The research method used in this study is quantitative, the type of data used is primary where the sample taken was 76 respondents by distributing questionnaires via Google Form using purposive sampling techniques. The research analysis method was carried out using multiple linear regression with data processing using SPSS 23. The results of the study indicate that the variables of Content Exposure, Islamic Lifestyle and Income simultaneously have a significant effect on Consumptive Behavior with the results of F count > F table (72,868 > 2.73). Content Exposure has a significant effect on consumptive behavior with the results of T count > T table (3.709 > 1.99). ). Islamic Lifestyle has a significant effect on Consumptive Behavior with the results of T count>T table (2.358> 1.99). Income does not have a significant effect on Consumptive Behavior with the results of T count