relation: https://eprints.untirta.ac.id/47485/
title: PENGARUH GAYA HIDUP ISLAMI, KESADARAN HALAL, DAN  HARGA TERHADAP MINAT BELI MAKANAN DAN MINUMAN  HALAL MELALUI GO FOOD  (Studi Kasus Pada Konsumen Go Food Generasi Z Kota Serang)
creator: Mardhatillah Vinnisa, Wina
subject: HB Economic Theory
description: This study aims to determine how the influence of Islamic lifestyle, halal  awareness, and price on the interest in buying halal food and drinks at Go Food.  In this study, the population is unknown, therefore the researcher used the  Cochran formula. The research method used in this study is quantitative, the type  of data used is primary where the sample taken was 100 respondents by  distributing questionnaires via Google Form using purposive sampling  techniques. The research analysis method was carried out using multiple linear  regression. The results of this study indicate that the variables of Islamic Lifestyle,  Halal Awareness, and Price simultaneously have a significant effect on  purchasing decisions with the results of Fcount> Ftable, namely 89.308> 2.70.  Islamic Lifestyle has a significant effect on purchasing interest because the results  of data processing Tcount <Ttable 4.152 <1.98. Halal Awareness does not have a  significant effect on purchasing interest with the results of Tcount> Ttable 0.541  <1.98. Price has a significant effect on purchasing decisions with the results of  Tcount>Ttable 13.931> 1.98.
date: 2025
type: Thesis
type: PeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/47485/1/Wina%20Mardhatillah%20Vinnisa_5554200007_fulltext.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47485/3/Wina%20Mardhatillah%20Vinnisa_5554200007_02.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47485/4/Wina%20Mardhatillah%20Vinnisa_5554200007_03.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47485/5/Wina%20Mardhatillah%20Vinnisa_5554200007_04.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47485/6/Wina%20Mardhatillah%20Vinnisa_5554200007_05.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47485/7/Wina%20Mardhatillah%20Vinnisa_5554200007_Ref.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47485/8/Wina%20Mardhatillah%20Vinnisa_5554200007_Lampiran.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47485/17/Wina%20Mardhatillah%20Vinnisa_5554200007_01.pdf
identifier:   Mardhatillah Vinnisa, Wina  (2025) PENGARUH GAYA HIDUP ISLAMI, KESADARAN HALAL, DAN HARGA TERHADAP MINAT BELI MAKANAN DAN MINUMAN HALAL MELALUI GO FOOD (Studi Kasus Pada Konsumen Go Food Generasi Z Kota Serang).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.