relation: https://eprints.untirta.ac.id/47445/
title: PENGARUH KONTEN AKUN INSTAGRAM @KATALOGPROMOSI TERHADAP MINAT BELI FOLLOWERS PADA PRODUK MCDONALD’S
creator: KAHFI NURAZIZI, MUHAMAD
subject: Communication (General)
description: The development of information technology has made social media, such as Instagram, a popular platform that influences consumer purchase intentions. The @katalogpromosi account is an example that frequently promotes products, including McDonald's, prior to the recent boycott. This study focuses on the influence of the account’s content on its followers’ purchase intention towards McDonald’s products, using individual differences theory to understand the variation in consumer responses. This research employs a quantitative approach, and the study is explanatory in nature. The influence of @katalogpromosi Instagram content on followers’ purchase intention for McDonald’s products is highly significant. Through content designed with attention to visual quality, strong narration, post popularity, and alignment with individual preferences, this account is able to create strong appeal and drive purchase decisions. Psychological factors, with a rate of 91%, indicate that @katalogpromosi content enhances followers’ mood and buying drive, strengthening McDonald's image. The cognitive factor, also at 91%, signifies that the content is perceived as accurate, honest, and useful, impacting purchase decisions. A lifestyle factor at 90% indicates that the content is relevant to followers' activities and effectively increases purchase interest in McDonald’s.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://eprints.untirta.ac.id/47445/1/MUHAMAD%20KAHFI%20NURAZIZI_6662190097_FULL%20TEXT.pdf
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language: en
identifier: https://eprints.untirta.ac.id/47445/3/MUHAMAD%20KAHFI%20NURAZIZI_6662190097_01.pdf
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identifier: https://eprints.untirta.ac.id/47445/4/MUHAMAD%20KAHFI%20NURAZIZI_6662190097_02.pdf
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identifier: https://eprints.untirta.ac.id/47445/5/MUHAMAD%20KAHFI%20NURAZIZI_6662190097_03.pdf
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identifier: https://eprints.untirta.ac.id/47445/6/MUHAMAD%20KAHFI%20NURAZIZI_6662190097_04.pdf
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identifier: https://eprints.untirta.ac.id/47445/7/MUHAMAD%20KAHFI%20NURAZIZI_6662190097_05.pdf
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identifier: https://eprints.untirta.ac.id/47445/8/MUHAMAD%20KAHFI%20NURAZIZI_6662190097_Reff.pdf
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language: en
identifier: https://eprints.untirta.ac.id/47445/9/MUHAMAD%20KAHFI%20NURAZIZI_6662190097_Lamp.pdf
identifier:   KAHFI NURAZIZI, MUHAMAD  (2024) PENGARUH KONTEN AKUN INSTAGRAM @KATALOGPROMOSI TERHADAP MINAT BELI FOLLOWERS PADA PRODUK MCDONALD’S.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.