<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK)"^^ . "This research aims to analyze the influence of Content Marketing involving Pak\r\nDedi on brand image for the local brand RUCAS on TikTok. Content Marketing\r\nfeaturing Pak Dedi, a unique figure, has captured the audience's attention in a\r\ndistinctive way, making it interesting for further research. This study employs the\r\nSOR (Stimulus-Organism-Response) theory as a framework to measure how the\r\nstimulus of Content Marketing influences consumer perceptions (brand image). The\r\nresearch method used is quantitative with a survey approach using a questionnaire\r\ndistributed to 100 respondents who meet specific criteria. The results showed that\r\nthe Content Marketing variable featuring Pak Dedi as the RUCAS marketing model\r\non the TikTok platform (Variable X) has a percentage of 78.62%. This percentage\r\nindicates that Content Marketing using Pak Dedi as a model has a very significant\r\nand influential impact on attracting attention and generating positive responses\r\nfrom the TikTok audience. Based on the research results, the brand image variable\r\n(Variable Y) has a percentage of 80.31. From these results, it can be concluded that\r\nthe RUCAS brand image on the TikTok platform is in the very good category. Based\r\non the research results, it can be concluded that Content Marketing has a significant\r\ninfluence on brand image, but its influence on consumer loyalty is relatively low.\r\nThis is evidenced by the results of descriptive analysis, where the Content\r\nMarketing variable has a percentage of 78.62%, and brand image has a percentage\r\nof 80.31%, both of which are in the good category. The regression analysis results\r\nshow a correlation coefficient value of 0.547, which means a fairly strong positive\r\nrelationship between Content Marketing and brand image. The Adjusted R Square\r\nvalue of 0.292 means that Content Marketing explains 29.2% of the variability in\r\nbrand image, while the rest is influenced by other factors. The regression coefficient\r\nvalue of 0.539 indicates that every one-unit increase in Content Marketing will\r\nincrease brand image by 0.0593 units. The significance test produced a sig value of\r\n0.000 < 0.05 with a t-calculated value of 6.469, which is greater than the t-table\r\nvalue of 1.966, so the influence is considered significant."^^ . "2025" . . . . . . . . . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Ilmu Komunikasi, Universitas Sultan Ageng Tirtayasa"^^ . . . . . . . . . . "Tia"^^ . "Meilita"^^ . "Tia Meilita"^^ . . "Isti"^^ . "Nursih"^^ . "Isti Nursih"^^ . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Fakultas Ilmu Sosial dan Ilmu Politik"^^ . . . "Ilmu Komunikasi"^^ . . . . . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Text)"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Text)"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Text)"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Text)"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Text)"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Text)"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Text)"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Text)"^^ . . . "PENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \r\nCITRA MEREK\r\n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK) (Other)"^^ . . . . . "HTML Summary of #47415 \n\nPENGARUH PAK DEDI DALAM CONTENT MARKETING TERHADAP \nCITRA MEREK \n(STUDI PADA BRAND LOKAL RUCAS DI TIKTOK)\n\n" . "text/html" . . . "Communication (General)" . .