relation: https://eprints.untirta.ac.id/47396/
title: IMPLEMENTASI APLIKASI DIGITAL DINGS DALAM MEMBANGUN ENGAGEMENT RATE
creator: Heriyadi, Rizal
subject: Communication (General)
description: Social media marketing is one of the most widely used digital marketing channels  by a business today, such as the brand in the field of technology and electronics,  DINGS. The results of the engagement rate metrics on DINGS digital content are  still low and inconsistent, have not reached the target, and do not match the number  of followers on social media. The purpose of this study is to describe and describe  in depth the implementation process of implementing digital content on DINGS  social media in building engagement rates and achieving DINGS marketing goals.  based on the theory of The Circular Model of SOME from Regina Luttrell, which  consists of share, optimize, manage, engage. This research uses a qualitative  approach with descriptive research type. This research uses data collection  techniques of interviews, observation, and documentation. The results of this study,  DINGS in the implementation of its application at the share stage, namely sharing  educational, informative, entertainment, promotion content in digital applications,  namely Meta and TikTok social media by determining the target audience, and  tidying up attractive and varied social media accounts, review content or positive  testimonials, and cooperation with KOL or influencers. The optimize stage is  understanding the topic of conversation and audience questions, creating content  that relates to common problems, optimizing content creation, paid ads and  boosting certain content, image and video content formats. The manage stage is  creating decks for weekly and monthly reports, quick response for a maximum of 10  minutes, live streaming TikTok. The engage stage is the formulation of problems  and solutions, hook techniques and 3 second rules, giveaways, discounts or regular  promo events, collaboration with KOLs or influencers.
date: 2025
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/47396/1/Rizal%20Heriyadi_6662200204_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/47396/2/Rizal%20Heriyadi_6662200204_CP.pdf
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identifier: https://eprints.untirta.ac.id/47396/3/Rizal%20Heriyadi_6662200204_01.pdf
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identifier: https://eprints.untirta.ac.id/47396/4/Rizal%20Heriyadi_6662200204_02.pdf
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identifier: https://eprints.untirta.ac.id/47396/6/Rizal%20Heriyadi_6662200204_04.pdf
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identifier: https://eprints.untirta.ac.id/47396/7/Rizal%20Heriyadi_6662200204_05.pdf
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identifier: https://eprints.untirta.ac.id/47396/8/Rizal%20Heriyadi_6662200204_Ref.pdf
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identifier: https://eprints.untirta.ac.id/47396/9/Rizal%20Heriyadi_6662200204_Lamp.pdf
identifier:   Heriyadi, Rizal  (2025) IMPLEMENTASI APLIKASI DIGITAL DINGS DALAM MEMBANGUN ENGAGEMENT RATE.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.