relation: https://eprints.untirta.ac.id/47343/ title: STRATEGI DINAS PEMBERDAYAAN MASYARAKAT DAN DESA DALAM PENGEMBANGAN BUMDES DI KABUPATEN SERANG creator: Khairunnisa, Tiara subject: Public Administration description: The strategy for developing Village-Owned Enterprises (BUMDes) is a national priority in Indonesia’s development to strengthen the village economy and promote equitable growth. Based on the issues identified by the researcher, such as suboptimal partnership cooperation, lack of potential exploration in villages for determining the types of BUMDes businesses in Serang Regency, and the absence of comprehensive BUMDes classification data to determine the appropriate strategic direction, this study aims to analyze the development strategy of BUMDes in Serang Regency using the SWOT analysis theory (Hunger & Wheelen, 2003) to formulate strategies that can be adopted by the Serang Regency Government. This research employs a qualitative method with a descriptive approach. Data were collected through in-depth interviews with local government officials, BUMDes managers, community members, and other relevant stakeholders, as well as document analysis and field observations. The findings indicate that BUMDes development faces significant challenges, such as limited human and natural resources, lack of training, low community participation, and suboptimal partnerships. However, BUMDes also have opportunities through local potential management, digitalization, and technology-based marketing. The recommended strategies include a participatory approach, human resource strengthening, technology optimization, and partnership collaboration. This research provides strategic guidance that can be adapted to address similar challenges in other regions, contributing to the strengthening of BUMDes as a driving force for the village economy. date: 2024 type: Thesis type: NonPeerReviewed format: text language: en identifier: https://eprints.untirta.ac.id/47343/19/Tiara%20Khairunnisa_6661180153_Fulltext.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47343/2/Tiara%20Khairunnisa_6661180153_CP.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47343/4/Tiara%20Khairunnisa_6661180153_02.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47343/5/Tiara%20Khairunnisa_6661180153_03.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47343/6/Tiara%20Khairunnisa_6661180153_04.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47343/7/Tiara%20Khairunnisa_6661180153_05.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47343/8/Tiara%20Khairunnisa_6661180153_Ref.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47343/9/Tiara%20Khairunnisa_6661180153_LAMP.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47343/23/Tiara%20Khairunnisa_6661180153_01.pdf identifier: Khairunnisa, Tiara (2024) STRATEGI DINAS PEMBERDAYAAN MASYARAKAT DAN DESA DALAM PENGEMBANGAN BUMDES DI KABUPATEN SERANG. S1 thesis, Universitas Sultan Ageng Tirtayasa.