relation: https://eprints.untirta.ac.id/47253/
title: STRATEGI KOMUNIKASI CUSTOMER SERVICE DALAM PENANGANAN KELUHAN NASABAH KREDIT PADA PT BPR SERANG KPO (PERSERODA)
creator: Disty Amanda, Frisillia
subject: Public Relations Science
description: Communication strategy is a guideline in communication planning and  communication management to achieve specific goals. To achieve these goals, the  communication strategy must be able to show how operational steps should be  executed tactically, which means that the approach used may change at any time,  depending on the situation and existing conditions. The researcher is interested in  studying how the Customer Service Communication Strategy in Handling Credit  Customer Complaints at PT BPR Serang KPO (Perseroda) works. The research  approach used is a qualitative approach with the use of persuasive communication  theory. Data collection techniques include interviews and observations. The  research results explain that there are five stages: planning, management, and  approach. The communication strategies used in handling complaints are  openness, positive attitude, support, equality, and empathy.
date: 2024
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/47253/1/Frisillia%20Disty%20Amanda_6662200159_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/47253/3/Frisillia%20Disty%20Amanda_6662200159_CP.pdf
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identifier: https://eprints.untirta.ac.id/47253/21/Frisillia%20Disty%20Amanda_6662200159_01.pdf
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identifier: https://eprints.untirta.ac.id/47253/2/Frisillia%20Disty%20Amanda_6662200159_02.pdf
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identifier: https://eprints.untirta.ac.id/47253/6/Frisillia%20Disty%20Amanda_6662200159_03.pdf
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identifier: https://eprints.untirta.ac.id/47253/7/Frisillia%20Disty%20Amanda_6662200159_04.pdf
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identifier: https://eprints.untirta.ac.id/47253/8/Frisillia%20Disty%20Amanda_6662200159_05.pdf
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identifier: https://eprints.untirta.ac.id/47253/9/Frisillia%20Disty%20Amanda_6662200159_Reff.pdf
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identifier: https://eprints.untirta.ac.id/47253/10/Frisillia%20Disty%20Amanda_6662200159_Lamp.pdf
identifier:   Disty Amanda, Frisillia  (2024) STRATEGI KOMUNIKASI CUSTOMER SERVICE DALAM PENANGANAN KELUHAN NASABAH KREDIT PADA PT BPR SERANG KPO (PERSERODA).  S1 thesis, Universitas Sultan Ageng Tirtayasa.