<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK"^^ . "The purpose of this study is intended to determine the value of the influence on EWoM\r\nand Brand Image on Purchase Intention in sandwich attack cafes using the Electronic\r\nWord of Mouth (E-WoM) theory. This study uses a quantitative research method with a\r\ndata collection technique using a Ordinal scale with data validity testing using validity,\r\nreliability, determination, data normality tests, T-tests, and multiple linear regression\r\nanalysis. The results of the test that the researcher has conducted show that the\r\ncalculated t value is 3.382 > t table 1.292 with a significant value of 0.048 < 0.05 which\r\nmeans that the E-WOM variable has a positive influence on the buying interest of\r\nSandwich Attack Cafe consumers. Meanwhile, the test results of the variable obtained a\r\ncalculated t-value of 5.668 > table t 0.176 and a significant value of 0.001 < 0.05 which\r\nmeans that the value significantly has a positive influence on the buying interest variable.\r\nSo that it can be concluded that the influence of E-WOM and Brand Image on Purchase\r\nIntention produces an analysis value in the form of a t-value of the X1 variable (E-WOM)\r\n3.382 > t table 1.292 with a significant value of 0.048 < 0.05 which means that the EWOM variable has a positive influence on the Purchase Intention of Sandwich Attack\r\nCafe consumers. Meanwhile, for the X2 variable (Brand Image), a t-value of 5.668 > t\r\ntable 0.176 and a significant value of 0.001 < 0.05 which means the value of This\r\nsignificantly has a positive influence on the Purchase Intention variable."^^ . "2024" . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "ILMU KOMUNIKASI, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "RANGGA"^^ . "GUMELAR"^^ . "RANGGA GUMELAR"^^ . . "Kevin"^^ . "Hidalgo Rizqita Rey"^^ . "Kevin Hidalgo Rizqita Rey"^^ . . "NURPRAPTI"^^ . "WAHYU WIDYASTUTI"^^ . "NURPRAPTI WAHYU WIDYASTUTI"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS ILMU SOSIAL DAN POLITIK"^^ . . . "JURUSAN ILMU KOMUNIKASI"^^ . . . . . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Text)"^^ . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Other)"^^ . . . . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Text)"^^ . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Text)"^^ . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Text)"^^ . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Text)"^^ . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Text)"^^ . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Text)"^^ . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Text)"^^ . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Other)"^^ . . . . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Other)"^^ . . . . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Other)"^^ . . . . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Other)"^^ . . . . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Other)"^^ . . . . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Other)"^^ . . . . . . "PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK (Other)"^^ . . . . . "HTML Summary of #47224 \n\nPENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK\n\n" . "text/html" . . . "Science Journalism" . . . "Communication (General)" . .