relation: https://eprints.untirta.ac.id/47224/
title: PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK
creator: Hidalgo Rizqita Rey, Kevin
subject: Science Journalism
subject: Communication (General)
description: The purpose of this study is intended to determine the value of the influence on EWoM  and Brand Image on Purchase Intention in sandwich attack cafes using the Electronic  Word of Mouth (E-WoM) theory. This study uses a quantitative research method with a  data collection technique using a Ordinal scale with data validity testing using validity,  reliability, determination, data normality tests, T-tests, and multiple linear regression  analysis. The results of the test that the researcher has conducted show that the  calculated t value is 3.382 > t table 1.292 with a significant value of 0.048 < 0.05 which  means that the E-WOM variable has a positive influence on the buying interest of  Sandwich Attack Cafe consumers. Meanwhile, the test results of the variable obtained a  calculated t-value of 5.668 > table t 0.176 and a significant value of 0.001 < 0.05 which  means that the value significantly has a positive influence on the buying interest variable.  So that it can be concluded that the influence of E-WOM and Brand Image on Purchase  Intention produces an analysis value in the form of a t-value of the X1 variable (E-WOM)  3.382 > t table 1.292 with a significant value of 0.048 < 0.05 which means that the EWOM variable has a positive influence on the Purchase Intention of Sandwich Attack  Cafe consumers. Meanwhile, for the X2 variable (Brand Image), a t-value of 5.668 > t  table 0.176 and a significant value of 0.001 < 0.05 which means the value of This  significantly has a positive influence on the Purchase Intention variable.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://eprints.untirta.ac.id/47224/1/KEVIN%20HIDALGO%20RIZQITA%20REY_6662190163_FULL%20TEXT.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47224/3/KEVIN%20HIDALGO%20RIZQITA%20REY_6662190163_01.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47224/4/KEVIN%20HIDALGO%20RIZQITA%20REY_6662190163_02.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47224/5/KEVIN%20HIDALGO%20RIZQITA%20REY_6662190163_03.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47224/6/KEVIN%20HIDALGO%20RIZQITA%20REY_6662190163_04.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47224/7/KEVIN%20HIDALGO%20RIZQITA%20REY_6662190163_05.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47224/8/KEVIN%20HIDALGO%20RIZQITA%20REY_6662190163_Reff.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47224/9/KEVIN%20HIDALGO%20RIZQITA%20REY_6662190163_Lamp.pdf
identifier:   Hidalgo Rizqita Rey, Kevin  (2024) PENGARUH E-WOM DAN CITRA MEREK TERHADAP MINAT BELI PADA CAFE SANDWICH ATTACK.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.