relation: https://eprints.untirta.ac.id/47220/
title: PEMASARAN DIGITAL PRODUK PARIWISATA MELALUI  MEDIA SOSIAL TIKTOK (Analisis Konten Tiktok Akun @candatawatravel)
creator: Zahra Adenintya, Alifah
subject: Communication (General)
description: The problem in this study is how digital marketing strategies in the content of Tiktok @candatawatravel account promotional videos can increase the number of viewers through viral content. The purpose of this study is to analyze Media Analysis, Conversation Analysis, and Network Analysis of Tiktok @candatawatravel content as a tourism digital marketing platform in increasing the number of viewers. The approach used in this research is Qualitative. The result of the research is that there is a correlation between the number of impressions and likes. However, the number of followers, comments and saves is not always in line with the number of views. The more content shared, the wider the reach. Audience communication patterns are dominated by questions related to location, price, and destination booking. Canda Tawa Travel has no experience working with influencers on TikTok.
date: 2025
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/47220/19/ALIFAH%20ZAHRA%20ADENINTYA_6662210136_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/47220/20/ALIFAH%20ZAHRA%20ADENINTYA_6662210136_01.pdf
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identifier: https://eprints.untirta.ac.id/47220/3/ALIFAH%20ZAHRA%20ADENINTYA_6662210136_02.pdf
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identifier: https://eprints.untirta.ac.id/47220/4/ALIFAH%20ZAHRA%20ADENINTYA_6662210136_03.pdf
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identifier: https://eprints.untirta.ac.id/47220/5/ALIFAH%20ZAHRA%20ADENINTYA_6662210136_04.pdf
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identifier: https://eprints.untirta.ac.id/47220/6/ALIFAH%20ZAHRA%20ADENINTYA_6662210136_05.pdf
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identifier: https://eprints.untirta.ac.id/47220/7/ALIFAH%20ZAHRA%20ADENINTYA_6662210136_Ref.pdf
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identifier: https://eprints.untirta.ac.id/47220/8/ALIFAH%20ZAHRA%20ADENINTYA_6662210136_Lamp.pdf
identifier:   Zahra Adenintya, Alifah  (2025) PEMASARAN DIGITAL PRODUK PARIWISATA MELALUI MEDIA SOSIAL TIKTOK (Analisis Konten Tiktok Akun @candatawatravel).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.