relation: https://eprints.untirta.ac.id/47191/ title: PERAN IKLAN BERBASIS FACEBOOK ADS SEBAGAI MEDIA PROMOSI DI PT.TUNAS TOYOTA CILEGON creator: Marsya Bintang Dhiya’Ulhaq, Muhammad subject: HB Economic Theory description: This Final Project aims to determine the role of Facebook ads in increasing car sales at PT. Tunas Toyota Cilegon. This Final Project was conducted through observation, interviews, and document analysis. The study found that Facebook Ads have become an important tool for businesses to reach potential customers and increase sales. This thesis examines what is needed to create successful Facebook ads, such as creating engaging ads, targeting the right audience based on location and demographics, and setting the appropriate budget. PT. Tunas Toyota Cilegon found a way to increase brand awareness, engage new customers, and generate leads using Facebook Ads. The results answer the thesis objective of highlighting the importance of social marketing in the automotive industry, especially Facebook Ads. PT. Tunas Toyota Cilegon can adjust its marketing strategy to specific customer segments by leveraging the targeting capabilities of the platform. In addition, this Thesis emphasizes the importance of integrating and optimizing the consistency of campaign advertisements to achieve maximum targets. date: 2024 type: Thesis type: NonPeerReviewed format: text language: en identifier: https://eprints.untirta.ac.id/47191/8/Muhammad%20Marsya%20Bintang%20Dhiya%E2%80%99Ulhaq_5502210002_fulltext.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47191/2/Muhammad%20Marsya%20Bintang%20Dhiya%E2%80%99Ulhaq_5502210002_02.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47191/5/Muhammad%20Marsya%20Bintang%20Dhiya%E2%80%99Ulhaq_5502210002_03.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47191/7/Muhammad%20Marsya%20Bintang%20Dhiya%E2%80%99Ulhaq_5502210002_04.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47191/3/Muhammad%20Marsya%20Bintang%20Dhiya%E2%80%99Ulhaq_5502210002_05.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47191/4/Muhammad%20Marsya%20Bintang%20Dhiya%E2%80%99Ulhaq_5502210002_Ref.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47191/6/Muhammad%20Marsya%20Bintang%20Dhiya%E2%80%99Ulhaq_5502210002_Lamp.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47191/17/Muhammad%20Marsya%20Bintang%20Dhiya%E2%80%99Ulhaq_5502210002_01.pdf identifier: Marsya Bintang Dhiya’Ulhaq, Muhammad (2024) PERAN IKLAN BERBASIS FACEBOOK ADS SEBAGAI MEDIA PROMOSI DI PT.TUNAS TOYOTA CILEGON. D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.