relation: https://eprints.untirta.ac.id/47189/ title: OPTIMALISASI FUNGSI MEDIA SOSIAL DALAM MENDUKUNG KEGIATAN PIMPINAN DI BAGIAN PROKOPIM PEMERINTAH KABUPATEN PANDEGLANG (Studi kasus pada akun Instagram @pemkab.pandeglang) creator: DIKI MUZAKI, AHMAD subject: Communication (General) description: Instagram social media is considered the right solution for Prokopim Pemkab Pandeglang in an effort to disseminate information about leadership activities and various aspects related to government to the public widely and transparently. The goal to be achieved is to find out how the elements of fact finding, planning, communication and evaluation are applied and what are the ways to optimize social media. The type of approach that is the method in the research conducted is qualitative descriptive with data collection techniques from direct analysis results, questions and answers, documentation and questionnaires. The sample was obtained by finding key informants, namely three (3) key informants, then analyzed using the Miles and Huberman Model data. Prokopim Pemkab Pandeglang has implemented elements of fact finding, planning, communication and evaluation in managing social media @pemkab.pandeglang. However, improvements are still needed in optimizing human resources and communication strategies so that messages can be conveyed effectively and reach the entire Pandeglang community. One strategy in this case is that academics have a role in helping to publish Prokopim activities and evaluate Prokopim activities. Of course, the main obstacle faced by Prokopim Pemkab Pandeglang in optimizing social media is the limited human resources (HR) which are inadequate and the ineffectiveness of delivering messages to the public, so it is closely related to the research conducted by the author. It is hoped that Prokopim Pemkab Pandeglang needs to increase and improve HR competency in the field of social media management including training related to digital communication strategies. date: 2025 type: Thesis type: NonPeerReviewed format: text language: en identifier: https://eprints.untirta.ac.id/47189/1/AHMAD%20DIKI%20MUZAKI_6662200165_FULL%20TEXT.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47189/2/AHMAD%20DIKI%20MUZAKI_6662200165_CP.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47189/4/AHMAD%20DIKI%20MUZAKI_6662200165_02.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47189/5/AHMAD%20DIKI%20MUZAKI_6662200165_03.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47189/6/AHMAD%20DIKI%20MUZAKI_6662200165_04.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47189/7/AHMAD%20DIKI%20MUZAKI_6662200165_05.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47189/8/AHMAD%20DIKI%20MUZAKI_6662200165_REF.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47189/9/AHMAD%20DIKI%20MUZAKI_6662200165_LAMP.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47189/18/AHMAD%20DIKI%20MUZAKI_6662200165_01.pdf identifier: DIKI MUZAKI, AHMAD (2025) OPTIMALISASI FUNGSI MEDIA SOSIAL DALAM MENDUKUNG KEGIATAN PIMPINAN DI BAGIAN PROKOPIM PEMERINTAH KABUPATEN PANDEGLANG (Studi kasus pada akun Instagram @pemkab.pandeglang). S1 thesis, Universitas Sultan Ageng Tirtayasa.