relation: https://eprints.untirta.ac.id/47184/
title: PENERAPAN DIRECT MARKETING PADA PRODUK KREDIT KEPEMILIKAN RUMAH (KPR) DI PT. BANK TABUNGAN NEGARA PERSERO TBK KANTOR CABANG CILEGON
creator: izza Rahmah, Naharotul
subject: HB Economic Theory
description: This Final Project aims to study how PT. Bank Tabungan Negara (Persero) Tbk.  Cilegon Branch uses direct marketing strategies to promote home ownership credit  (KPR). Given the increasing demand for housing in Indonesia, the implementation  of effective marketing is very important. Descriptive research methods are used to  collect data through interviews and observations. The results of the Final Project  show that the implementation of direct marketing of PT. Bank Tabungan Negara  (Persero) Tbk. on Home Ownership Credit (KPR) products has been quite effective  in increasing sales and is carried out with four direct marketing channels such as  Face-to-face sales, Catalog marketing, Telemarketing. Broadcast media,  Implementation of Direct Marketing of PT. Bank Tabungan Negara (Persero) Tbk.  Cilegon Branch Office needs to increase promotions on Sales and is expected to use  Advertising promotions that involve the use of digital technology to promote Home  Ownership Credit (KPR) products. This Final Project shows that direct marketing  plays an important role in increasing customer engagement and sales (KPR). It is  very important to implement marketing that is tailored to the banking industry,  especially to meet the needs of the Indonesian people. This study increases  knowledge about the application of direct marketing on Home Ownership Credit  (KPR) Products at PT. Bank Tabungan Negara (Persero) Tbk.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/47184/8/Naharotul%20Izza%20Rahmah%205502210006_Fulltext.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47184/3/Naharotul%20Izza%20Rahmah%205502210006_02.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47184/4/Naharotul%20Izza%20Rahmah%205502210006_03.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47184/5/Naharotul%20Izza%20Rahmah%205502210006_04.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47184/6/Naharotul%20Izza%20Rahmah%205502210006_05.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47184/7/Naharotul%20Izza%20Rahmah%205502210006_Reff.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47184/16/Naharotul%20Izza%20Rahmah%205502210006_01.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/47184/17/Naharotul%20Izza%20Rahmah%205502210006_Lamp.pdf
identifier:   izza Rahmah, Naharotul  (2024) PENERAPAN DIRECT MARKETING PADA PRODUK KREDIT KEPEMILIKAN RUMAH (KPR) DI PT. BANK TABUNGAN NEGARA PERSERO TBK KANTOR CABANG CILEGON.  D3 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.