relation: https://eprints.untirta.ac.id/47166/
title: STRATEGI KOMUNIKASI PEMASARAN GETZKE   FOOTWEAR DALAM MENINGKATKAN BRAND   AWARENESS
creator: FAQIH MAULANA, ILMAN
subject: Communication (General)
description: This research is grounded in the case of Getzke Footwear, one of the leading   local shoe brands in Serang City, which has demonstrated that local shoe   products can compete in terms of quality and comfort with imported products.   This study aims to analyze the planning, implementation, and development of   Getzke Footwear’s IMC strategy and to explain the main elements of their   marketing communication strategy.   This research employs a qualitative descriptive method, using data collection   techniques including interviews, observations, and document analysis. The   findings reveal that Getzke Footwear's marketing communication strategy   encompasses six main elements: advertising, sales promotion, direct marketing,   public relations, events and experiences, and interactive marketing. Instagram is   utilized to present a consistent and professional visual catalog of products, while   TikTok is employed to create creative campaigns such as hashtag challenges   (StyleDenganGetzke), generating user-generated content. These strategies allow   Getzke Footwear to enhance brand awareness and organically expand the   brand’s reach.   However, this study also identifies challenges faced by Getzke Footwear, such as   intense competition with local and imported products and shifts in young   consumers' preferences. To address these challenges, Getzke Footwear needs to   strengthen its product differentiation, deliver relevant brand messages, and   continue innovating in creating engaging social media content. Regular planning   and evaluation of strategies are key to maintaining consumer loyalty and staying   competitive in the market..
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/47166/1/ILMAN%20FAQIH%20MAULANA_6662190136_FULL%20TEXT.pdf
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identifier: https://eprints.untirta.ac.id/47166/2/ILMAN%20FAQIH%20MAULANA_6662190136_01.pdf
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identifier: https://eprints.untirta.ac.id/47166/3/ILMAN%20FAQIH%20MAULANA_6662190136_02.pdf
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identifier: https://eprints.untirta.ac.id/47166/4/ILMAN%20FAQIH%20MAULANA_6662190136_03.pdf
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identifier: https://eprints.untirta.ac.id/47166/5/ILMAN%20FAQIH%20MAULANA_6662190136_04.pdf
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identifier: https://eprints.untirta.ac.id/47166/6/ILMAN%20FAQIH%20MAULANA_6662190136_05.pdf
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identifier: https://eprints.untirta.ac.id/47166/7/ILMAN%20FAQIH%20MAULANA_6662190136_REFF.pdf
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language: en
identifier: https://eprints.untirta.ac.id/47166/8/ILMAN%20FAQIH%20MAULANA_6662190136_LAMP.pdf
identifier:   FAQIH MAULANA, ILMAN  (2024) STRATEGI KOMUNIKASI PEMASARAN GETZKE FOOTWEAR DALAM MENINGKATKAN BRAND AWARENESS.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.