relation: https://eprints.untirta.ac.id/47145/
title: PERAN TEKNISI HUMAS DALAM MENGELOLA CONTENT PLAN DAN NARASI MELALUI MEDIA SOSIAL INSTAGRAM PT PLN INDONESIA POWER SURALAYA
creator: DELLA DESWITA, SINDHUMAYA
subject: Public Relations Science
description: In this era of digital technology, the role of public relations technicians is needed  by companies in disseminating information to the public through social media  Instagram. Most of Indonesia Power Suralaya's public relations technicians do not  have a background in public relations or communication science. This indicates the  lack of competence of human resources in carrying out their roles optimally,  especially in managing content plans and narratives through Instagram social  media. This research was conducted to find out how the role of public relations  technicians in managing content plans and narratives through Instagram and the  obstacles experienced by public relations technicians in the process of managing  content plans and narratives. The approach used in this research is qualitative with  the concept of content plan and narrative stages. The data collection techniques  used were in-depth interviews with 5 public relations technicians, observation,  documentation and literature study. The results of this study are related to the  stages of content plan management such as determining goals and tasks, making  observations and analysis, determining components, making synthesis, and making  plans and stages of narrative management such as the preparation stage, data  collection, organisation, editing and presentation. However, there are several  obstacles that affect the effectiveness of content plan and narrative management.  These barriers are divided into three parts, namely technical, semantic and  behavioural barriers. With the results of this study, it can be concluded that the  success of managing content plans and narratives is highly dependent on the role  in accordance with the job desc of public relations technicians in aligning company  goals with audience needs.
date: 2025
type: Thesis
type: NonPeerReviewed
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language: fj
identifier: https://eprints.untirta.ac.id/47145/1/SINDHUMAYA%20DELLA%20DESWITA_6662200067_FullText.pdf
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identifier: https://eprints.untirta.ac.id/47145/2/SINDHUMAYA%20DELLA%20DESWITA_6662200067_CP.pdf
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identifier: https://eprints.untirta.ac.id/47145/3/SINDHUMAYA%20DELLA%20DESWITA_6662200067_01.pdf
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identifier: https://eprints.untirta.ac.id/47145/4/SINDHUMAYA%20DELLA%20DESWITA_6662200067_02.pdf
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identifier: https://eprints.untirta.ac.id/47145/5/SINDHUMAYA%20DELLA%20DESWITA_6662200067_03.pdf
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identifier: https://eprints.untirta.ac.id/47145/6/SINDHUMAYA%20DELLA%20DESWITA_6662200067_04.pdf
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identifier: https://eprints.untirta.ac.id/47145/7/SINDHUMAYA%20DELLA%20DESWITA_6662200067_05.pdf
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identifier: https://eprints.untirta.ac.id/47145/8/SINDHUMAYA%20DELLA%20DESWITA_6662200067_Ref.pdf
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identifier: https://eprints.untirta.ac.id/47145/9/SINDHUMAYA%20DELLA%20DESWITA_6662200067_Lamp.pdf
identifier:   DELLA DESWITA, SINDHUMAYA  (2025) PERAN TEKNISI HUMAS DALAM MENGELOLA CONTENT PLAN DAN NARASI MELALUI MEDIA SOSIAL INSTAGRAM PT PLN INDONESIA POWER SURALAYA.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.