relation: https://eprints.untirta.ac.id/47080/ title: PENGARUH LITERASI KEUANGAN, RELIGIUSITAS, PROMOSI, DAN PERSEPSI TERHADAP MINAT MENABUNG DI BANK SYARIAH (Studi pada Mahasiswa Jurusan Ekonomi Syariah di Universitas Kota Serang) creator: Mahira, Rani subject: HB Economic Theory description: This research aims to empirically test the influence of financial literacy, religiosity, promotion and perception on interest in saving at Islamic banks by students in Serang City. This problem exists because looking at the problem of sharia banks which have experienced an increase in their total assets, which proves that sharia banks already have many customers, but this is still behind the total assets of conventional commercial banks. This study uses a Quantitative method by distributing questionnaires to the population of this study, namely students majoring in Islamic Economics at 3 universities in Serang City, namely Sultan Ageng Tirtayasa University, UIN Sultan Maulana Hasanuddin, and Serang Raya University. This study was processed using the Eviews application. Based on the results of data analysis through the partial T test, it is known that the variabels Financial Literacy (X1) and Religiosity (X2) have no effect on interest in saving (Y), while the variabels Promotion (X3) and Perception (X4) have a positive and significant influence on interest in saving (Y) at Sharia Bank. Simultaneous test results show that the variabels Financial Literacy (X1), Religiosity (X2), Promotion (X3), and Perception (X4) have a positive and significant effect on Interest in Saving (Y). Analysis of the coefficient of determination in this study shows that the magnitude of the influence of the variabels financial literacy (X1), religiosity (X2), promotion (X3), and perception (X4) on the variabel interest in saving (Y) is 59.9%, while for the remainder it i 59.9%. 40.1% is influenced by other variabels. date: 2024 type: Thesis type: NonPeerReviewed format: text language: id identifier: https://eprints.untirta.ac.id/47080/1/Rani%20Mahira_5554200028_Fulltext.pdf format: text language: id identifier: https://eprints.untirta.ac.id/47080/2/Rani%20Mahira_5554200028_01.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47080/3/Rani%20Mahira_5554200028_02.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47080/4/Rani%20Mahira_5554200028_03.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47080/5/Rani%20Mahira_5554200028_04.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47080/6/Rani%20Mahira_5554200028_05.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47080/7/Rani%20Mahira_5554200028_ref.pdf format: text language: en identifier: https://eprints.untirta.ac.id/47080/8/Rani%20Mahira_5554200028_lamp.pdf identifier: Mahira, Rani (2024) PENGARUH LITERASI KEUANGAN, RELIGIUSITAS, PROMOSI, DAN PERSEPSI TERHADAP MINAT MENABUNG DI BANK SYARIAH (Studi pada Mahasiswa Jurusan Ekonomi Syariah di Universitas Kota Serang). S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.