relation: https://eprints.untirta.ac.id/47045/
title: ANALISIS IMPLEMENTASI 3P (PROMOTION, PEOPLE,   PROCESS) SYARIAH DALAM MENINGKATKAN VOLUME   PENJUALAN PADA PT. CITRA ELEKTRINDO MANDIRI
creator: PRIMA REGITA ERLY SAPUTRI, AMALIA
subject: HB Economic Theory
description: This study aims to describe the implementation and constraints of promotion,   people, sharia process on increasing sales volume at PT. Citra Elektrindo   Mandiri. In addition, to formulate strategies that can be proposed to improve the   effectiveness of promotion, people, sharia process in order to increase sales   volume. This study uses a descriptive qualitative method. Data collection   techniques use observation, interviews and documentation. Data analysis   techniques use reduction, data presentation, and drawing conclusions. Data   validity techniques are obtained using triangulation of sources, techniques, and   time. The results of the study indicate that in the Promotion aspect, the door-to  door system has proven effective in maintaining relationships with loyal   customers because trust is easily built directly. However, dependence on this   method and limited development of digital promotions hinder the company from   reaching a wider market. In the People aspect, high employee turnover has a   negative impact on operational stability and service quality, which can reduce   customer loyalty. Meanwhile, in the Process aspect, although the company has   implemented ISO 2015-based SOP as an operational standard, limited human   resources and dependence on manual processes slow down operational efficiency.   This study concludes that PT. Citra Elektrindo Mandiri has tried to implement   sharia principles in every marketing element. In promotion, the company   emphasizes honesty and transparency and avoids fraud. In the People aspect,   honesty and trustworthiness are the main values. While in the Process, the   company strives to maintain transparency, fairness, and avoid detrimental   practices.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/47045/1/Amalia%20Prima%20Regita%20Erly%20Saputri_5554200038_fulltext.pdf
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identifier: https://eprints.untirta.ac.id/47045/2/Amalia%20Prima%20Regita%20Erly%20Saputri_5554200038_01.pdf
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identifier: https://eprints.untirta.ac.id/47045/3/Amalia%20Prima%20Regita%20Erly%20Saputri_5554200038_02.pdf
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identifier: https://eprints.untirta.ac.id/47045/4/Amalia%20Prima%20Regita%20Erly%20Saputri_5554200038_03.pdf
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identifier: https://eprints.untirta.ac.id/47045/5/Amalia%20Prima%20Regita%20Erly%20Saputri_5554200038_04.pdf
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identifier: https://eprints.untirta.ac.id/47045/6/Amalia%20Prima%20Regita%20Erly%20Saputri_5554200038_05.pdf
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identifier: https://eprints.untirta.ac.id/47045/7/Amalia%20Prima%20Regita%20Erly%20Saputri_5554200038_Ref.pdf
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identifier: https://eprints.untirta.ac.id/47045/8/Amalia%20Prima%20Regita%20Erly%20Saputri_5554200038_Lamp.pdf
identifier:   PRIMA REGITA ERLY SAPUTRI, AMALIA  (2024) ANALISIS IMPLEMENTASI 3P (PROMOTION, PEOPLE, PROCESS) SYARIAH DALAM MENINGKATKAN VOLUME PENJUALAN PADA PT. CITRA ELEKTRINDO MANDIRI.  S1 thesis, Universitas Sultan Ageng Tirtayasa.