relation: https://eprints.untirta.ac.id/46181/
title: PEMANFAATAN MEDIA SOSIAL TIKTOK @MOCOFASHION  SEBAGAI MEDIA KOMUNIKASI PEMASARAN DALAM  MEMPERTAHANKAN BRAND IMAGE
creator: Puspita Wardhani, Fany
subject: Communication (General)
description: The development of technology in this day and age various people use social media as a digital marketing medium, the use of social media permeates aspects of various companies, one of the trends in fashion types that can be said to be endless is bag products, Moco Fashion is one of the fashion products in the bag industry that uses tiktok as a marketing medium. The problem in this study is how to Utilize TikTok Social Media as a Digital Marketing Media, this study aims to find out Moco Fashion's social media management, the methodology in this study is qualitative descriptive, with data collection techniques through in-depth interviews, observations and documentation studies, the theory used is Friedrichsen and Wolfgang's social media management theory. The results obtained from this study are: 1. The stage of defining the value proposition of moco fashion that she convinces her followers with good quality, complete information which aims to provide ease in finding information about products, prices, promotions through Tiktok. 2. Segmentation, Targeting, Positioning stage at this stage Moco Fashion with a purchase database survey and TikTok insights, then the data is collected to determine social media management steps. 3. Operation and Delivery Stage At this stage, Moco Fashion has its own way of publishing their information by determining methods for disseminating messages and involving BAs and talents. (4) Measurement and Feedback stage that the Moco Fashion account gets various good feedback from its followers interaction through views, likes, comments, reviews, direct messages and also Tag stories.
date: 2024
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/46181/9/Fany%20Puspita%20Wardhani_6662190045_CP.pdf
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identifier: https://eprints.untirta.ac.id/46181/10/Fany%20Puspita%20Wardhani_6662190045_FULL%20TEXT.pdf
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identifier: https://eprints.untirta.ac.id/46181/2/Fany%20Puspita%20Wardhani_6662190045_02.pdf
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identifier: https://eprints.untirta.ac.id/46181/3/Fany%20Puspita%20Wardhani_6662190045_03.pdf
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identifier: https://eprints.untirta.ac.id/46181/4/Fany%20Puspita%20Wardhani_6662190045_04.pdf
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language: en
identifier: https://eprints.untirta.ac.id/46181/5/Fany%20Puspita%20Wardhani_6662190045_05.pdf
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identifier: https://eprints.untirta.ac.id/46181/7/Fany%20Puspita%20Wardhani_6662190045_REF.pdf
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identifier: https://eprints.untirta.ac.id/46181/6/Fany%20Puspita%20Wardhani_6662190045_LAMP.pdf
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language: en
identifier: https://eprints.untirta.ac.id/46181/20/Fany%20Puspita%20Wardhani_6662190045_01.pdf
identifier:   Puspita Wardhani, Fany  (2024) PEMANFAATAN MEDIA SOSIAL TIKTOK @MOCOFASHION SEBAGAI MEDIA KOMUNIKASI PEMASARAN DALAM MEMPERTAHANKAN BRAND IMAGE.  S1 thesis, Universitas Sultan Ageng Tirtayasa.