relation: https://eprints.untirta.ac.id/46142/
title: ANALISIS PESAN LINGUISTIK DAN PESAN IKONIK PADA IKLAN WARDAH VERSI BEAUTY MOVES YOU DAN KESESUAINNYA DENGAN BAHAN AJAR BAHASA INDONESIA BAGI SISWA SMP KELAS VIII
creator: DAMAYANTI, LELY
subject: P Philology. Linguistics
description: This research aims to identify the messages contained in the Wardah advertisement  version Beauty Moves You using Roland Barthes' semiotic method, focusing on  linguistic messages and iconic messages, as well as their relevance to Indonesian  language learning materials for Grade VIII Junior High School students. The  method used is qualitative interpretive research. The data sources include  expressions, words, sentences, and images found in the Wardah Beauty Moves You  advertisement. Data collection was carried out using the observation method. The  data analysis technique used is content analysis. The results show that the linguistic  message in this advertisement strengthens the narrative of beauty, not only in  physical terms but also touching upon emotional and social aspects. The encoded  iconic message reflects values of diversity, progressiveness, and women's  empowerment through supporting visual elements. Meanwhile, the unencoded  iconic message provides an immediate understanding of the advertisement's  storyline, which emphasizes inspiration and real actions. This study also finds that  the Wardah advertisement can be used as teaching material in advertising text  lessons for Grade VIII Junior High School students, particularly to develop  students' critical analysis skills regarding media messages.
date: 2024
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/46142/1/LELY%20DAMAYANTI_2222200067_FULLTEXT.pdf
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identifier: https://eprints.untirta.ac.id/46142/2/LELY%20DAMAYANTI_2222200067_CP.pdf
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identifier: https://eprints.untirta.ac.id/46142/3/LELY%20DAMAYANTI_2222200067_01.pdf
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identifier: https://eprints.untirta.ac.id/46142/5/LELY%20DAMAYANTI_2222200067_02.pdf
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identifier: https://eprints.untirta.ac.id/46142/6/LELY%20DAMAYANTI_2222200067_03.pdf
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identifier: https://eprints.untirta.ac.id/46142/7/LELY%20DAMAYANTI_2222200067_04.pdf
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identifier: https://eprints.untirta.ac.id/46142/8/LELY%20DAMAYANTI_2222200067_05.pdf
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identifier: https://eprints.untirta.ac.id/46142/9/LELY%20DAMAYANTI_2222200067_REF.pdf
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language: en
identifier: https://eprints.untirta.ac.id/46142/10/LELY%20DAMAYANTI_2222200067_LAMP.pdf
identifier:   DAMAYANTI, LELY  (2024) ANALISIS PESAN LINGUISTIK DAN PESAN IKONIK PADA IKLAN WARDAH VERSI BEAUTY MOVES YOU DAN KESESUAINNYA DENGAN BAHAN AJAR BAHASA INDONESIA BAGI SISWA SMP KELAS VIII.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.