relation: https://eprints.untirta.ac.id/46138/
title: ANALISIS PREFERENSI KONSUMEN TERHADAP KOPI   DENGAN CAMPURAN GULA AREN SEBAGAI PEMANIS   KOPI DENGAN MENGGUNAKAN ANALISIS   MULTIATRIBUT FISHBEIN  (Suatu Kasus pada Kedai Kopi Froin)
creator: Aulia Sekar, Sarah
subject: S Agriculture (General)
description: This study analyzes consumer preferences for coffee mixed with palm sugar as a   sweetener using the Multi-attribute Fishbein Analysis. Conducted at Froin Coffee   Shop, the research identifies and evaluates consumer attitudes toward two   modified coffee products: "Kopi Susu Aren" and "Kopi Signature Froin." Data   were collected from 33 respondents through surveys and interviews, focusing on   attributes such as taste, price, texture, health, color, and product introduction by   employees. The results show that "Kopi Susu Aren" is preferred due to its   affordability and familiarity, while "Kopi Signature Froin" appeals to those   seeking a unique and premium coffee experience. The findings provide actionable   insights for optimizing palm sugar use in coffee beverages.
date: 2025
type: Thesis
type: NonPeerReviewed
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language: en
identifier: https://eprints.untirta.ac.id/46138/1/Sarah%20Aulia%20Sekar_4441200201_FULLTEXT.pdf
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identifier: https://eprints.untirta.ac.id/46138/2/Sarah%20Aulia%20Sekar_4441200201_01.pdf
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identifier: https://eprints.untirta.ac.id/46138/3/Sarah%20Aulia%20Sekar_4441200201_02pdf.pdf
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identifier: https://eprints.untirta.ac.id/46138/4/Sarah%20Aulia%20Sekar_4441200201_03pdf.pdf
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identifier: https://eprints.untirta.ac.id/46138/5/Sarah%20Aulia%20Sekar_4441200201_04pdf.pdf
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identifier: https://eprints.untirta.ac.id/46138/6/Sarah%20Aulia%20Sekar_4441200201_05pdf.pdf
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identifier: https://eprints.untirta.ac.id/46138/7/Sarah%20Aulia%20Sekar_4441200201_Ref.pdf.pdf
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language: en
identifier: https://eprints.untirta.ac.id/46138/8/Sarah%20Aulia%20Sekar_4441200201_Lamp.pdf
identifier:   Aulia Sekar, Sarah  (2025) ANALISIS PREFERENSI KONSUMEN TERHADAP KOPI DENGAN CAMPURAN GULA AREN SEBAGAI PEMANIS KOPI DENGAN MENGGUNAKAN ANALISIS MULTIATRIBUT FISHBEIN (Suatu Kasus pada Kedai Kopi Froin).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.