@phdthesis{eprintuntirta46058,
          school = {UNIVERSITAS SULTAN AGENG TIRTAYASA},
           title = {Inovasi Pelayanan Perizinan Berusaha Terintegrasi  Secara Elektronik Atau Online Single Submission (OSS) Bagi Usaha Mikro Kecil Dan Menengah Kota Tangerang},
          author = {Aulia Anggita Putri},
            year = {2024},
            note = {Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis inovasi pelayanan perizinan berusaha terintegrasi secara elektronik atau Online Single Submission
(OSS) bagi UMKM Kota Tangerang. Penelitian ini dilatarbelakangi oleh masih banyak UMKM di Kota Tangerang yang belum mendaftarkan izin usahanya atau belum memiliki Nomor Induk Berusaha (NIB) serta masih banyak pelaku usaha atau UMKM yang belum memahami prosedur pelayanan pengajuan perizinan berusaha melalui sistem Online Single Submission (OSS). Metode yang digunakan
dalam penelitian ini yaitu kualitatif deskriptif dengan data diperoleh melalui observasi, wawancara, dan dokumentasi. Inovasi OSS dalam perizinan berusaha bagi UMKM di Kota Tangerang dinilai berdasarkan Teori Inovasi Rogers yaitu
keunggulan relatif, kesesuaian, kerumitan, kemampuan diamati, dan kemungkinan diujicoba. Dalam pelaksanaannya perizinan berusaha melalui OSS telah berjalan dengan baik pada dimensi keunggulan relatif, kesesuian, dan kemampuan diamati. Pada dimensi Kerumitan (Complexity), masih terdapat beberapa pelaku usaha atau UMKM yang kesulitan memahami sistem ini meskipun telah dilakukan berbagai
sosialisasi. Selain itu, pada dimensi Kemungkinan dicoba (Triability), inovasi OSS belum melaksanakan uji coba publik di tingkat daerah dan belum melibatkan pengguna inovasi pada pelaksanaan uji coba inovasi.},
        abstract = {This research aims to identify and analyze innovations in electronically integrated business licensing services or Online Single Submission (OSS) for Tangerang City MSMEs. This research is motivated by the fact that there are still many MSMEs in Tangerang City who have not registered their business permits or do not have a Business Identification Number (NIB) and there are still many business actors or
MSMEs who do not understand the business permit application service procedures through the Online Single Submission (OSS) system. The method used in this
research is descriptive qualitative with data obtained through observation, interviews and documentation. OSS innovation in business licensing for MSMEs in Tangerang City is assessed based on Rogers' Innovation Theory, namely relative advantage, suitability, complexity, observability and possibility of being tested. In its implementation, business licensing through OSS has gone well in the dimensions
of relative advantage, suitability and observability. In the Complexity dimension, there are still several business actors or MSMEs who have difficulty understanding this system even though various outreach activities have been carried out. Apart from that, in the Triability dimension, OSS innovation has not carried out public trials at the regional level and has not involved innovation users in implementing
innovation trials.},
        keywords = {Innovation, Business licensing, Online Single Submission
Inovasi, Perizinan berusaha, Online Single Submission},
             url = {https://eprints.untirta.ac.id/46058/}
}