eprintid: 46024
rev_number: 36
eprint_status: archive
userid: 19297
dir: disk0/00/04/60/24
datestamp: 2025-02-20 02:22:03
lastmod: 2025-02-20 02:22:03
status_changed: 2025-02-20 02:22:03
type: thesis
metadata_visibility: show
creators_name: ZAHRA, CHUMAIRA
creators_id: 6662190021
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: AFRILLA FRAMANIK, NANIEK
contributors_name: MUJTABA, BURHANUDDIN
contributors_id: 197704032003122001
contributors_id: 197504052008121001
corp_creators: UNIVERSITAS SULTAN AGENG TIRTAYASA
corp_creators: FAKULTAS ILMU SOSIAL DAN ILMU POLITIK
corp_creators: JURUSAN ILMU KOMUNIKASI
title: Pengaruh Tayangan Channel YouTube Jemima Livia Terhadap Perilaku Konsumtif Mahasiswi dalam menggunakan Produk Kecantikan (Studi Survei pada Mahasiswi UNTIRTA 2019)
ispublished: pub
subjects: Communication
subjects: communication-general
divisions: FISIP
divisions: FISIP_CD
full_text_status: restricted
keywords: Beauty Vlogger, Consumptive Behavior, College Student, Beauty Products
Beauty Vlogger, Perilaku Konsumtif, Mahasiswi, Produk Kecantikan
note: Di era digital, akses terhadap informasi produk kecantikan, termasuk ulasan di media sosial, semakin mudah. Jemima Livia, seorang beauty vlogger, berperan penting dalam memengaruhi keputusan konsumen melalui kontennya yang dianggap kredibel. Namun, rekomendasi produknya juga dapat mendorong perilaku konsumtif. Penelitian ini bertujuan mengukur pengaruh kredibilitas Jemima terhadap perilaku konsumtif mahasiswi Ilmu Komunikasi Universitas Sultan Ageng Tirtayasa angkatan 2019. Dengan pendekatan kuantitatif dan melibatkan 46 responden, hasil menunjukkan kredibilitas Jemima mencapai 80,29%, sedangkan tingkat konsumtif mahasiswi sebesar 71,28%. Hubungan keduanya tergolong kuat, dengan koefisien korelasi 0,659, yang menunjukkan bahwa peningkatan kredibilitas sejalan dengan peningkatan perilaku konsumtif. Kredibilitas Jemima berkontribusi sebesar 43,4% terhadap perilaku konsumtif, sementara sisanya dipengaruhi oleh faktor lain.
abstract: In the digital era, access to beauty product information, including reviews on social media, is getting easier. Jemima Livia, a beauty vlogger, plays an important role in influencing consumer decisions through her content that is considered credible. However, her product recommendations can also encourage consumptive behavior. This study aims to measure the influence of Jemima's credibility on the consumptive behavior of Communication Science students of Sultan Ageng Tirtayasa University class of 2019. With a quantitative approach and involving 46 respondents, the results showed that Jemima's credibility reached 80.29%, while the consumptive level of female students was 71.28%. The relationship between the two is classified as strong, with a correlation coefficient of 0.659, which shows that increasing credibility is in line with increasing consumptive behavior. Jemima's credibility contributes 43.4% to consumptive behavior, while the rest is influenced by other factors.
date: 2024
date_type: published
pages: 137
institution: UNIVERSITAS SULTAN AGENG TIRTAYASA
department: ILMU KOMUNIKASI
thesis_type: sarjana
thesis_name: sarjana
citation:   ZAHRA, CHUMAIRA  (2024) Pengaruh Tayangan Channel YouTube Jemima Livia Terhadap Perilaku Konsumtif Mahasiswi dalam menggunakan Produk Kecantikan (Studi Survei pada Mahasiswi UNTIRTA 2019).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.   
document_url: https://eprints.untirta.ac.id/46024/1/Chumaira%20Zahra_6662190021_Fulltext.pdf
document_url: https://eprints.untirta.ac.id/46024/3/Chumaira%20Zahra_6662190021_02.pdf
document_url: https://eprints.untirta.ac.id/46024/4/Chumaira%20Zahra_6662190021_03.pdf
document_url: https://eprints.untirta.ac.id/46024/5/Chumaira%20Zahra_6662190021_04.pdf
document_url: https://eprints.untirta.ac.id/46024/6/Chumaira%20Zahra_6662190021_05.pdf
document_url: https://eprints.untirta.ac.id/46024/7/Chumaira%20Zahra_6662190021_Ref.pdf
document_url: https://eprints.untirta.ac.id/46024/15/Chumaira%20Zahra_6662190021_01.pdf