relation: https://eprints.untirta.ac.id/46024/
title: Pengaruh Tayangan Channel YouTube Jemima Livia Terhadap Perilaku Konsumtif Mahasiswi dalam menggunakan Produk Kecantikan (Studi Survei pada Mahasiswi UNTIRTA 2019)
creator: ZAHRA, CHUMAIRA
subject: Public Relations Science
subject: Communication (General)
description: In the digital era, access to beauty product information, including reviews on social media, is getting easier. Jemima Livia, a beauty vlogger, plays an important role in influencing consumer decisions through her content that is considered credible. However, her product recommendations can also encourage consumptive behavior. This study aims to measure the influence of Jemima's credibility on the consumptive behavior of Communication Science students of Sultan Ageng Tirtayasa University class of 2019. With a quantitative approach and involving 46 respondents, the results showed that Jemima's credibility reached 80.29%, while the consumptive level of female students was 71.28%. The relationship between the two is classified as strong, with a correlation coefficient of 0.659, which shows that increasing credibility is in line with increasing consumptive behavior. Jemima's credibility contributes 43.4% to consumptive behavior, while the rest is influenced by other factors.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/46024/1/Chumaira%20Zahra_6662190021_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/46024/3/Chumaira%20Zahra_6662190021_02.pdf
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identifier: https://eprints.untirta.ac.id/46024/4/Chumaira%20Zahra_6662190021_03.pdf
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identifier: https://eprints.untirta.ac.id/46024/5/Chumaira%20Zahra_6662190021_04.pdf
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identifier: https://eprints.untirta.ac.id/46024/6/Chumaira%20Zahra_6662190021_05.pdf
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identifier: https://eprints.untirta.ac.id/46024/7/Chumaira%20Zahra_6662190021_Ref.pdf
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language: en
identifier: https://eprints.untirta.ac.id/46024/15/Chumaira%20Zahra_6662190021_01.pdf
identifier:   ZAHRA, CHUMAIRA  (2024) Pengaruh Tayangan Channel YouTube Jemima Livia Terhadap Perilaku Konsumtif Mahasiswi dalam menggunakan Produk Kecantikan (Studi Survei pada Mahasiswi UNTIRTA 2019).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.