<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024"^^ . "Environmental issues are challenges and problems that can have a negative\r\nimpact on the sustainability of life so that many companies try to communicate\r\nenvironmentally friendly messages to their consumers, such as those done by Jago Coffee\r\non its website. The purpose of this study was to determine and describe the content of\r\nmessages and how to convey green advertising messages in articles on the\r\njagocoffee.com website for the period of January 11, 2023 - February 9, 2024. This\r\nresearch method is qualitative content analysis. Researchers use the theory of advertising\r\nmessage delivery techniques according to Alo Liweri (1977:62), namely A-T-R\r\n(Awareness, Trial, Reinforcement) and the concept of green advertising indicators based\r\non Sight and Pandey (2012). This study found that the jagocoffee.com website conveys a\r\ngreen advertising message by describing the interaction of the relationship between its\r\nservice products that use Electric Cart with the biophysical environment, promoting a\r\ngreen lifestyle through the #NgopiTanpaSedotan campaign, and the Company's\r\ncommitment to the #JagoLawanPolusi campaign through the use of the Jago Coffee\r\napplication as a delivery service. The process of conveying the green advertising message\r\nin the website article begins with the use of the words \"Sobat Jago\" then followed by\r\nraising consumer awareness of environmental issues or realities. In the message content,\r\nthey try to convey the use of Jago Energy in the form of rewards points and Energy QR in\r\nthe Jago Coffee Application, and providing reinforcement at the end of the text sentence\r\nin each article, expressing hopes and invitations for people to value and protect the\r\nenvironment."^^ . "2024" . . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "ILMU KOMUNIKASI, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . "HERMIYATUN"^^ . "HERMIYATUN"^^ . "HERMIYATUN HERMIYATUN"^^ . . "Puspita"^^ . "Asri Praceka"^^ . "Puspita Asri Praceka"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . "PROGRAM STUDI ILMU KOMUNIKASI"^^ . . . . . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Text)"^^ . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Text)"^^ . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Text)"^^ . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Text)"^^ . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Text)"^^ . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Text)"^^ . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Text)"^^ . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Text)"^^ . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Text)"^^ . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Other)"^^ . . . . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Other)"^^ . . . . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Other)"^^ . . . . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Other)"^^ . . . . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Other)"^^ . . . . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Other)"^^ . . . . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Other)"^^ . . . . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Other)"^^ . . . . . . "ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024 (Other)"^^ . . . . . "HTML Summary of #46004 \n\nANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024\n\n" . "text/html" . . . "Communication (General)" . .