relation: https://eprints.untirta.ac.id/46004/
title: ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024
creator: HERMIYATUN, HERMIYATUN
subject: Communication (General)
description: Environmental issues are challenges and problems that can have a negative  impact on the sustainability of life so that many companies try to communicate  environmentally friendly messages to their consumers, such as those done by Jago Coffee  on its website. The purpose of this study was to determine and describe the content of  messages and how to convey green advertising messages in articles on the  jagocoffee.com website for the period of January 11, 2023 - February 9, 2024. This  research method is qualitative content analysis. Researchers use the theory of advertising  message delivery techniques according to Alo Liweri (1977:62), namely A-T-R  (Awareness, Trial, Reinforcement) and the concept of green advertising indicators based  on Sight and Pandey (2012). This study found that the jagocoffee.com website conveys a  green advertising message by describing the interaction of the relationship between its  service products that use Electric Cart with the biophysical environment, promoting a  green lifestyle through the #NgopiTanpaSedotan campaign, and the Company's  commitment to the #JagoLawanPolusi campaign through the use of the Jago Coffee  application as a delivery service. The process of conveying the green advertising message  in the website article begins with the use of the words "Sobat Jago" then followed by  raising consumer awareness of environmental issues or realities. In the message content,  they try to convey the use of Jago Energy in the form of rewards points and Energy QR in  the Jago Coffee Application, and providing reinforcement at the end of the text sentence  in each article, expressing hopes and invitations for people to value and protect the  environment.
date: 2024
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/46004/3/HERMIYATUN_6662170057_FULLTEXT.pdf
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identifier: https://eprints.untirta.ac.id/46004/4/HERMIYATUN_6662170057_CP.pdf
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identifier: https://eprints.untirta.ac.id/46004/5/HERMIYATUN_6662170057_01.pdf
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identifier: https://eprints.untirta.ac.id/46004/6/HERMIYATUN_6662170057_02.pdf
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identifier: https://eprints.untirta.ac.id/46004/9/HERMIYATUN_6662170057_05.pdf
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identifier: https://eprints.untirta.ac.id/46004/10/HERMIYATUN_6662170057_REF.pdf
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identifier: https://eprints.untirta.ac.id/46004/11/HERMIYATUN_6662170057_LAMP.pdf
identifier:   HERMIYATUN, HERMIYATUN  (2024) ANALISIS ISI PESAN GREEN ADVERTISING DALAM ARTIKEL WEBSITE JAGOCOFFEE.COM PERIODE 11 JANUARI 2023 – 9 FEBRUARI 2024.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.