relation: https://eprints.untirta.ac.id/45976/
title: Persepsi Konsumen Terhadap Produk Olahan Honje (Suatu Kasus Pada IKM Naraa Kota Serang)
creator: Intan Desi Ramadani, Laila
subject: S Agriculture (General)
description: The increasing development of processed products has led to the large number of beverage and sambal products made from various basic ingredients. In contrast to processed products that use other basic ingredients, the honje processed products produced by IKM Naraa are products that carry local wisdom by utilizing honje plants as basic ingredients. IKM Naraa’s honje processed products in Serang City, Banten, have not been widely known or are not familiar to the public. This study aims to identify consumer characteristics and to analyze consumer perceptions of the product attributes of honje processed products in the form of honje beverage and honje chili sauce at IKM Naraa in Serang Cty. The attributes used in this study include price, taste, aroma, color, and packaging. The analysis technique used in this study is average score analysis. Respondent characteristics based on gender show that 68% are female, based on age 54% are 21-35 years old, based on marital status 52% are married, based on family members 42% have 3-4 members, based on respondent activities 22% are civil servants, based on education level 46% are bachelor’s degree holders, and based on income level 32% earn between Rp. 3 million – Rp. 5 million. Consumer perception of honje beverage product attributes falls into the good criterion with a score of 3,98, and the score for honje chili sauce is 4,11. With this, the total average score for the product attributes of honje processed products by IKM Naraa is classified as good, with score of 4,04.
date: 2025
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/45976/1/LAILA%20INTAN%20DESI%20RAMADANI_4441200139_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/45976/2/LAILA%20INTAN%20DESI%20RAMADANI_4441200139_01.pdf
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identifier: https://eprints.untirta.ac.id/45976/3/LAILA%20INTAN%20DESI%20RAMADANI_4441200139_02.pdf
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identifier: https://eprints.untirta.ac.id/45976/4/LAILA%20INTAN%20DESI%20RAMADANI_4441200139_03.pdf
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identifier: https://eprints.untirta.ac.id/45976/5/LAILA%20INTAN%20DESI%20RAMADANI_4441200139_04.pdf
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identifier: https://eprints.untirta.ac.id/45976/6/LAILA%20INTAN%20DESI%20RAMADANI_4441200139_05.pdf
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identifier: https://eprints.untirta.ac.id/45976/7/LAILA%20INTAN%20DESI%20RAMADANI_4441200139_Ref.pdf
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language: en
identifier: https://eprints.untirta.ac.id/45976/8/LAILA%20INTAN%20DESI%20RAMADANI_4441200139_Lamp.pdf
identifier:   Intan Desi Ramadani, Laila  (2025) Persepsi Konsumen Terhadap Produk Olahan Honje (Suatu Kasus Pada IKM Naraa Kota Serang).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.