relation: https://eprints.untirta.ac.id/45954/
title: Analisis Sikap Konsumen Terhadap Variabel Marketing Mix Sate Bandeng Hj. Mariyam
creator: Yudha Pramestiara, Alisha
subject: S Agriculture (General)
description: Competition in the food business is very dynamic and tight, there are several factors that can influence it, starting from high market demand, to be competitive business actors must be able to innovate their products, price competition and business location are key, and technology and customer service are the main differentiators in food business competition. Milkfish satay has become a popular dish throughout Indonesia and has become an inseparable part of Indonesian culinary culture. Over time, milkfish satay has experienced innovation in presentation which includes variations in spices, the use of additional sauces, and more modern presentation methods. In this case the author tries to examine how consumer attitudes are towards the marketing mix variables of Hj. Mariyam Milkfish Satay which consists of product variables or attributes, price, promotion and place and tries to find out the most dominant variables that influence the formation of consumer attitudes towards Hj. Mariyam Milkfish Satay food products. Consumer attitudes are measured using the Fishbein attitude model. From the results of the analysis, it can be concluded that the attitude score is positive, which means that consumer attitudes towards Hj. Mariyam Milkfish Satay are good and the most dominant variables influencing the formation of consumer attitudes are Hj. Mariyam is a place. So, in this case the company must maintain or improve a strategic and easily accessible place, while increasing other marketing mix variables, namely price variables, promotion variables and product variables so that they can become competitive forces that support each other.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/45954/1/Alisha%20Yudha%20Pramestiara_4441200109_fulltext.pdf
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identifier: https://eprints.untirta.ac.id/45954/3/Alisha%20Yudha%20Pramestiara_4441200109_02.pdf
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identifier: https://eprints.untirta.ac.id/45954/4/Alisha%20Yudha%20Pramestiara_4441200109_03.pdf
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identifier: https://eprints.untirta.ac.id/45954/5/Alisha%20Yudha%20Pramestiara_4441200109_04.pdf
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identifier: https://eprints.untirta.ac.id/45954/6/Alisha%20Yudha%20Pramestiara_4441200109_05.pdf
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identifier: https://eprints.untirta.ac.id/45954/7/Alisha%20Yudha%20Pramestiara_4441200109_Ref.pdf
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identifier: https://eprints.untirta.ac.id/45954/8/Alisha%20Yudha%20Pramestiara_4441200109_Lamp.pdf
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language: en
identifier: https://eprints.untirta.ac.id/45954/17/Alisha%20Yudha%20Pramestiara_4441200109_01.pdf
identifier:   Yudha Pramestiara, Alisha  (2024) Analisis Sikap Konsumen Terhadap Variabel Marketing Mix Sate Bandeng Hj. Mariyam.  S1 thesis, Universitas Sultan Ageng Tirtayasa.