<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON"^^ . "Kaju Ramen and Rutusa Coffee are two popular culinary businesses in Cilegon,\r\nattracting customers through different marketing strategies. Kaju Ramen focuses on\r\nauthentic ramen quality and loyalty programs, while Rutusa Coffee prioritizes a cozy\r\natmosphere and social media promotions. Despite their success, they face fierce\r\ncompetition, requiring innovation and effective marketing communication strategies to\r\nmaintain their appeal in the dynamic culinary market. This study aims to understand\r\nhow Rutusa Coffee and Kaju Ramen use marketing communication in Cilegon. The\r\nresearcher employs qualitative methods and applies IMC theory. Both Rutusa Coffee\r\nand Kaju Ramen use Instagram as their primary advertising platform, with Rutusa\r\nCoffee also relying on word of mouth. Kaju Ramen focuses on promoting new products,\r\nwhile Rutusa Coffee highlights the uniqueness of its offerings. Both implement sales\r\npromotions with different strategies, focusing on community engagement to build a\r\npositive image. They also prioritize direct and personal interactions to enhance\r\ncustomer loyalty. Rutusa Coffee and Kaju Ramen apply various marketing\r\ncommunication strategies in Cilegon, including advertising, sales promotions, public\r\nrelations, direct selling, and personal selling to support their business operations."^^ . "2024" . . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "ILMU KOMUNIKASI, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "Shabilla"^^ . "Nur Rofiko"^^ . "Shabilla Nur Rofiko"^^ . . "Andin"^^ . "Nesia"^^ . "Andin Nesia"^^ . . "Ail"^^ . "Muldi"^^ . "Ail Muldi"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . "JURUSAN ILMU KOMUNIKASI"^^ . . . . . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Text)"^^ . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Text)"^^ . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Text)"^^ . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Text)"^^ . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Text)"^^ . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Text)"^^ . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Text)"^^ . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Text)"^^ . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Text)"^^ . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Other)"^^ . . . . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Other)"^^ . . . . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Other)"^^ . . . . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Other)"^^ . . . . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Other)"^^ . . . . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Other)"^^ . . . . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Other)"^^ . . . . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Other)"^^ . . . . . . "KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN\r\nDI KOTA CILEGON (Other)"^^ . . . . . "HTML Summary of #45749 \n\nKOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN \nDI KOTA CILEGON\n\n" . "text/html" . . . "Communication (General)" . .