relation: https://eprints.untirta.ac.id/45749/
title: KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN  DI KOTA CILEGON
creator: Nur Rofiko, Shabilla
subject: Communication (General)
description: Kaju Ramen and Rutusa Coffee are two popular culinary businesses in Cilegon,  attracting customers through different marketing strategies. Kaju Ramen focuses on  authentic ramen quality and loyalty programs, while Rutusa Coffee prioritizes a cozy  atmosphere and social media promotions. Despite their success, they face fierce  competition, requiring innovation and effective marketing communication strategies to  maintain their appeal in the dynamic culinary market. This study aims to understand  how Rutusa Coffee and Kaju Ramen use marketing communication in Cilegon. The  researcher employs qualitative methods and applies IMC theory. Both Rutusa Coffee  and Kaju Ramen use Instagram as their primary advertising platform, with Rutusa  Coffee also relying on word of mouth. Kaju Ramen focuses on promoting new products,  while Rutusa Coffee highlights the uniqueness of its offerings. Both implement sales  promotions with different strategies, focusing on community engagement to build a  positive image. They also prioritize direct and personal interactions to enhance  customer loyalty. Rutusa Coffee and Kaju Ramen apply various marketing  communication strategies in Cilegon, including advertising, sales promotions, public  relations, direct selling, and personal selling to support their business operations.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/45749/1/Shabilla%20Nur%20Rofiko_6662190172_FULL%20TEXT.pdf
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identifier: https://eprints.untirta.ac.id/45749/3/Shabilla%20Nur%20Rofiko_6662190172_02.pdf
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identifier: https://eprints.untirta.ac.id/45749/4/Shabilla%20Nur%20Rofiko_6662190172_03.pdf
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identifier: https://eprints.untirta.ac.id/45749/5/Shabilla%20Nur%20Rofiko_6662190172_04.pdf
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identifier: https://eprints.untirta.ac.id/45749/6/Shabilla%20Nur%20Rofiko_6662190172_05.pdf
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identifier: https://eprints.untirta.ac.id/45749/7/Shabilla%20Nur%20Rofiko_6662190172_CP.pdf
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identifier: https://eprints.untirta.ac.id/45749/8/Shabilla%20Nur%20Rofiko_6662190172_LAMP.pdf
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language: en
identifier: https://eprints.untirta.ac.id/45749/9/Shabilla%20Nur%20Rofiko_6662190172_REF.pdf
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language: en
identifier: https://eprints.untirta.ac.id/45749/11/Shabilla%20Nur%20Rofiko_6662190172_01.pdf
identifier:   Nur Rofiko, Shabilla  (2024) KOMUNIKASI PEMASARAN RUTUSA COFFE & KAJU RAMEN DI KOTA CILEGON.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.