relation: https://eprints.untirta.ac.id/45648/ title: FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN PERSEPSI PETANI TENTANG INOVASI PEMANFAATAN MEDIA KOMUNIKASI (Suatu Kasus pada Kelompok Tani Neglasari di Desa Jatiluhur Kecamatan Jatiluhur Kabupaten Purwakarta) creator: Aulia Zainab, Dinda subject: S Agriculture (General) description: This study examines a phenomenon observed in Jatiluhur Village, Jatiluhur Sub-district, an area characterized by low agricultural productivity within Purwakarta Regency. The research employs a quantitative descriptive approach. The research location was purposively selected based on predetermined characteristics aligned with the study's objectives. The population comprised 83 farmers engaged in food production in Jatiluhur Village, from which a random sampling technique was applied, resulting in 45 respondents calculated using Slovin's formula. Validity and reliability tests, as well as factor analysis related to farmers' perceptions of innovations in communication media utilization, were conducted using SPSS. The findings indicate that farmers’ perceptions of these innovations are predominantly negative or unsupportive, with 34% of respondents representing the highest percentage among four categories viewing the technology as irrelevant, less beneficial, or difficult to access. Correlation analysis between internal and external factors affecting farmers' perceptions, conducted using the Spearman rank test, reveals a moderate correlation between internal factors (X1) and farmers' perceptions (Y), with a significance value of 0.004 (0.004 < 0.05). Conversely, no significant correlation was identified between external factors (X2) and farmers' perceptions (Y), with a significance value of 0.308 (0.308 > 0.05). date: 2024 type: Thesis type: NonPeerReviewed format: text language: en identifier: https://eprints.untirta.ac.id/45648/3/Dinda%20Aulia%20Zainab_%204441180011_Fulltext.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45648/4/Dinda%20Aulia%20Zainab_%204441180011_01.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45648/5/Dinda%20Aulia%20Zainab_%204441180011_02.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45648/6/Dinda%20Aulia%20Zainab_%204441180011_03.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45648/7/Dinda%20Aulia%20Zainab_%204441180011_04.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45648/8/Dinda%20Aulia%20Zainab_%204441180011_05.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45648/9/Dinda%20Aulia%20Zainab_%204441180011_Reff.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45648/10/Dinda%20Aulia%20Zainab_%204441180011_Lamp.pdf identifier: Aulia Zainab, Dinda (2024) FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN PERSEPSI PETANI TENTANG INOVASI PEMANFAATAN MEDIA KOMUNIKASI (Suatu Kasus pada Kelompok Tani Neglasari di Desa Jatiluhur Kecamatan Jatiluhur Kabupaten Purwakarta). S1 thesis, Universitas Sultan Ageng Tirtayasa.