relation: https://eprints.untirta.ac.id/45624/
title: ANALISIS PENGEMBANGAN STRATEGI BISNIS   PADA PRODUK INTELEKTUAL KAMPUS  (Studi Kasus pada Board Game Labirin Matematika UNTIRTA)
creator: Rucheni, Rucheni
subject: HD Industries. Land use. Labor
subject: HD28 Management. Industrial Management
description: Board Game Labirin Matematika is a campus intellectual product in the form of a  mathematical equation game. In the use of the product, there are still several  aspects that need to be addressed and improved in terms of functionality, features,  and appearance, making it not yet suitable for commercialization and realization  of its benefits. Thus, the aim of this research is to investigate potential approaches  in creating a business plan for the Board Game Labirin Matematika product. The  QSPM matrix and SWOT Analysis method are used in this study as decision-making  tools to provide strategies that can be applied to the research product. In this case,  the IE matrix shows a growth position or growth stage. The weighted average score  for IFE is 3,173, while EFE is 3,171. This research produced 7 alternative  strategies, including implementing an online business strategy and effectively  utilizing technology, leveraging and maximzing collaborations with educational  institutions, improving management quality, enhacing product features, boosting  product image and competitive advantages to gain competitiveness, improving  product quality and appropriately differentiating products, and managing all  resources accurately and efficiently. Based on the results of the sevent (7) strategies,  the main priority strategy identified is implementing an online business strategy  and effectively utilizing technology, with a Total Attractive Score (TAS) of 5,936  according to the QSPM calculation.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/45624/1/Rucheni_5551200136_fulltext.pdf
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identifier: https://eprints.untirta.ac.id/45624/2/Rucheni_5551200136_01.pdf
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identifier: https://eprints.untirta.ac.id/45624/3/Rucheni_5551200136_02.pdf
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identifier: https://eprints.untirta.ac.id/45624/4/Rucheni_5551200136_03.pdf
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identifier: https://eprints.untirta.ac.id/45624/5/Rucheni_5551200136_04.pdf
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identifier: https://eprints.untirta.ac.id/45624/6/Rucheni_5551200136_05.pdf
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identifier: https://eprints.untirta.ac.id/45624/7/Rucheni_5551200136_ref.pdf
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identifier: https://eprints.untirta.ac.id/45624/8/Rucheni_5551200136_lamp.pdf
identifier:   Rucheni, Rucheni  (2024) ANALISIS PENGEMBANGAN STRATEGI BISNIS PADA PRODUK INTELEKTUAL KAMPUS (Studi Kasus pada Board Game Labirin Matematika UNTIRTA).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.