relation: https://eprints.untirta.ac.id/45566/
title: STRATEGI PEMASARAN DIGITAL PADA PERUSAHAAN  TRAVEL MELALUI PLATFORM WEBSITE  (Studi Kasus Pemasaran Digital PT. Canda Tawa Indonesia Bersinergi)
creator: MAULA FEBRYANSAH, KHALID
subject: Science Journalism
subject: Communication (General)
description: The growth of tourism has changed the economic, social, and environmental  aspects significantly in a region. In recent decades, tourism has become a major  source of income for many countries, creating new jobs, reviving remote areas, and  making a positive contribution to economic growth. In this study, the success of the  digital marketing strategy implemented by PT Canda Tawa Indonesia Bersinergi  succeeded in making PT Canda Tawa Indonesia Bersinergi Survive in the midst of  business competition conditions of travel companies to be able to restore the  company's condition. The purpose of this study is to find out how the digital  marketing strategy in marketing PT Canda Tawa Indonesia Bersinergi tourism  program in this digital era. This research was studied by looking at how the  planning, implementation and evaluation of PT Canda Tawa Indonesia Bersinergi  digital marketing strategy and uses a qualitative approach with descriptive  research methods. The results of the research obtained show that digital marketing  strategy planning, digital marketing implementation and digital marketing  evaluation in marketing tourism programs PT Canda Tawa Indonesia Bersinergi,  are able to create relevance to the marketing results expected by the company. This  relevance is in the form of repeat orders, word of mouth marketing, and the creation  of a good portfolio for the company
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://eprints.untirta.ac.id/45566/1/Khalid%20Maula%20Febryansah_6662190093_FullText.pdf
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language: en
identifier: https://eprints.untirta.ac.id/45566/2/Khalid%20Maula%20Febryansah_6662190093_01.pdf
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language: en
identifier: https://eprints.untirta.ac.id/45566/3/Khalid%20Maula%20Febryansah_6662190093_02.pdf
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language: en
identifier: https://eprints.untirta.ac.id/45566/4/Khalid%20Maula%20Febryansah_6662190093_03.pdf
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language: en
identifier: https://eprints.untirta.ac.id/45566/5/Khalid%20Maula%20Febryansah_6662190093_04.pdf
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language: en
identifier: https://eprints.untirta.ac.id/45566/6/Khalid%20Maula%20Febryansah_6662190093_05.pdf
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language: en
identifier: https://eprints.untirta.ac.id/45566/7/Khalid%20Maula%20Febryansah_6662190093_Reff.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/45566/8/Khalid%20Maula%20Febryansah_6662190093_Lamp.pdf
identifier:   MAULA FEBRYANSAH, KHALID  (2024) STRATEGI PEMASARAN DIGITAL PADA PERUSAHAAN TRAVEL MELALUI PLATFORM WEBSITE (Studi Kasus Pemasaran Digital PT. Canda Tawa Indonesia Bersinergi).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.