relation: https://eprints.untirta.ac.id/45343/ title: PEMBERDAYAAN UMKM MELALUI PROGRAM TANGERANG EMAS BERSAMA BANK BJB DALAM EKSISTENSI PEMULIHAN EKONOMI NASIONAL PASCA PANDEMI COVID-19 DI KOTA TANGERANG creator: SUTIAWAN, HENDRI subject: H Social Sciences (General) subject: HB Economic Theory subject: HN Social history and conditions. Social problems. Social reform description: Empowering MSMEs is actually a direct program from the National Economic Government (PEN) in creating regional business opportunities. Empowerment of MSMEs in Tangerang City is the object of research. The aim of this empowerment is none other than to examine the effectiveness of the distribution of the Tangerang Emas program in Tangerang City. The Tangerang Emas program is an effort by the Tangerang City government to help SMEs who are starting up their creative economy businesses. The aim of this research is to find out how the Tangerang Emas Empowerment Program is implemented for MSMEs in Economic Recovery in Tangerang City, as well as to see the impact of the Tangerang Emas program for MSME actors in a sustainable and accountable manner. In this research, researchers used qualitative methods with a case study approach. The case study approach emphasizes data collection, both interviews and observations. Based on the results of research regarding the empowerment of MSMEs in several sub-districts in Tangerang City, it can be concluded that although the Tangerang Emas program provides support in the form of interest-free capital loans to encourage the development of MSMEs, the results achieved are not optimal. In Tangerang District, many MSMEs are unable to manage the assistance they receive effectively, especially in terms of marketing and business management. This is caused by limited knowledge and abilities in utilizing marketing date: 2024 type: Thesis type: NonPeerReviewed format: text language: id identifier: https://eprints.untirta.ac.id/45343/1/HENDRI%20SUTIAWAN_6670180012_FULL%20TEXT.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45343/4/HENDRI%20SUTIAWAN_6670180012_CP.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45343/10/HENDRI%20SUTIAWAN_6670180012_01.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45343/3/HENDRI%20SUTIAWAN_6670180012_02.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45343/5/HENDRI%20SUTIAWAN_6670180012_03.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45343/6/HENDRI%20SUTIAWAN_6670180012_04.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45343/7/HENDRI%20SUTIAWAN_6670180012_05.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45343/8/HENDRI%20SUTIAWAN_6670180012_REF.pdf format: text language: en identifier: https://eprints.untirta.ac.id/45343/9/HENDRI%20SUTIAWAN_6670180012_LAMP.pdf identifier: SUTIAWAN, HENDRI (2024) PEMBERDAYAAN UMKM MELALUI PROGRAM TANGERANG EMAS BERSAMA BANK BJB DALAM EKSISTENSI PEMULIHAN EKONOMI NASIONAL PASCA PANDEMI COVID-19 DI KOTA TANGERANG. S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.