eprintid: 45258
rev_number: 22
eprint_status: archive
userid: 19220
dir: disk0/00/04/52/58
datestamp: 2025-02-01 10:32:42
lastmod: 2025-02-01 10:32:42
status_changed: 2025-02-01 10:32:42
type: thesis
metadata_visibility: show
creators_name: Intan Perdana, Feranita
creators_id: 7776220045
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: David Ramdansyah, Agus
contributors_name: Mumtazah Damarwulan, Liza
contributors_id: 197110222009121002
contributors_id: 197411292005012001
corp_creators: Universitas Sultan Ageng Tirtayasa
corp_creators: Fakultas Ekonomi dan Bisnis
corp_creators: Magister Manajemen
title: MENINGKATKAN USE MELALUI BEHAVIOR INTENTION PADA APLIKASI BSI MOBILE
(Studi pada Nasabah Bank Syariah Indonesia)
ispublished: pub
subjects: FISIP_PA
subjects: HB
subjects: SJ
divisions: MM
divisions: FEB
full_text_status: restricted
keywords: BSI Mobile, Use, Behavior intention, Hedonic Motivation, Effort Expectancy, dan Trust
BSI Mobile, Use, Behavior intention, Hedonic Motivation, Effort
Expectancy, dan Trust
note: Penelitian ini bertujuan untuk meneliti pengaruh variabel hedonic
motivation, effort expectancy, dan trust terhadap use BSI Mobile, dengan behavior
intention sebagai variabel mediasi. Dalam era digital yang terus berkembang
pesat, BSI Mobile dapat menjadi solusi untuk layanan Perbankan yang dapat
dilakukan dimanapun dan kapanpun. Penelitian ini menggunakan pendekatan
kuantitatif, dengan pengumpulan data melalui kuesioner yang disebarkan kepada
pengguna BSI Mobile di wilayah BSI Area Banten sebanyak 166 responden. Data
dianalisis menggunakan SmartPLS 3 untuk mengevaluasi hubungan antar
variabelnya dengan masing-masing variabel memiliki 5 (lima) indikator. Hasil
penelitian menunjukkan bahwa hedonic motivation, effort expectancy, dan trust
memiliki pengaruh positif yang signifikan terhadap behavior intention yang juga
dapat menjadi mediasi yang menghubungkan dengan use. Adapun hedonic
motivation memiliki pengaruh positif dan signifikan terhadap use, effort
expectancy memiliki pengaruh positif namun tidak signifikan terhadap use dan
trust justru memiliki pengaruh negatif namun signifikan terhadap use. Hasil
penelitian ini diharapkan dapat memberikan wawasan yang penting baik bagi
pengembangan teori adopsi UTAUT maupun bagi BSI untuk merancang strategi
dalam peningkatan use BSI Mobile.
abstract: This study aims to examine the influence of hedonic motivation, effort
expectancy, and trust variables on the use of mobile banking, with behavioral
intention as a mediating variable. In the rapidly developing digital era, BSI
Mobile can be a solution for banking services that can be done anywhere and
anytime. This study uses a quantitative approach, with data collection through
questionnaires distributed to BSI Mobile users in the BSI Banten Area totaling
166 respondents. Data were analyzed using SmartPLS 3 to evaluate the
relationship between variables with each variable having 5 (five) indicators. The
results of the study indicate that hedonic motivation, effort expectancy, and trust
have a significant positive effect on behavioral intention which is also a mediator
that connects with use. Hedonic motivation has a positive and significant effect on
use, effort expectancy has a positive but insignificant effect on use and trust
actually has a negative but significant effect on use. The results of this study are
expected to provide important insights both for the development of UTAUT
adoption theory and for BSI to design strategies to increase the use of BSI Mobile.
date: 2024
date_type: published
pages: 142
institution: UNIVERSITAS SULTAN AGENG TIRTAYASA
department: FAKULTAS EKONOMI DAN BISNIS
thesis_type: masters
thesis_name: mphil
citation:   Intan Perdana, Feranita  (2024) MENINGKATKAN USE MELALUI BEHAVIOR INTENTION PADA APLIKASI BSI MOBILE (Studi pada Nasabah Bank Syariah Indonesia).  Master thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.   
document_url: https://eprints.untirta.ac.id/45258/3/03.%20Feranita%20Intan%20Perdana%20_%207776220045%20_%2001.pdf
document_url: https://eprints.untirta.ac.id/45258/4/04.%20Feranita%20Intan%20Perdana%20_%207776220045%20_%2002.pdf
document_url: https://eprints.untirta.ac.id/45258/5/05.%20Feranita%20Intan%20Perdana%20_%207776220045%20_%2003.pdf
document_url: https://eprints.untirta.ac.id/45258/6/06.%20Feranita%20Intan%20Perdana%20_%207776220045%20_%2004.pdf
document_url: https://eprints.untirta.ac.id/45258/7/07.%20Feranita%20Intan%20Perdana%20_%207776220045%20_%2005.pdf
document_url: https://eprints.untirta.ac.id/45258/8/08.%20Feranita%20Intan%20Perdana%20_%207776220045%20_%20Ref.pdf
document_url: https://eprints.untirta.ac.id/45258/9/09.%20Feranita%20Intan%20Perdana%20_%207776220045%20_%20Lamp.pdf
document_url: https://eprints.untirta.ac.id/45258/10/01.%20Feranita%20Intan%20Perdana%20_%207776220045%20_%20Full%20Text.pdf