eprintid: 45072
rev_number: 25
eprint_status: archive
userid: 19123
dir: disk0/00/04/50/72
datestamp: 2025-01-08 13:19:36
lastmod: 2025-01-08 14:21:39
status_changed: 2025-01-08 14:21:39
type: thesis
metadata_visibility: show
creators_name: Akmalia, Izzatu
creators_id: 5551190139
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: TAUFIK, H.E.R
contributors_name: NURHAYATI, ENOK
contributors_id: 196412122000121001
contributors_id: 197207312006042004
corp_creators: UNIVERSITAS SULTAN AGENG TIRTAYASA
corp_creators: FAKULTAS EKONOMI DAN BISNIS
corp_creators: JURUSAN MANAJEMEN
title: PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN
ispublished: pub
subjects: HB
subjects: HC
divisions: FEB
divisions: Managemen
full_text_status: restricted
keywords: Price, Online Customer Review, Purchase Decision, Trust, Mediation.
Harga, Online Customer Review, Keputusan Pembelian, Kepercayaan, Mediasi.
note: Penelitian ini bertujuan untuk mengetahui pengaruh Harga (X1) dan Online Customer Review (X2) terhadap Keputusan Pembelian (Y) melalui Kepercayaan (Z) sebagai variabel mediasi pada pengguna Shopee. 
Metode penelitian yang digunakan adalah kuantitatif dengan pengumpulan data berdasarkan kuesioner dan studi kepustakaan. Populasi dalam penelitian ini adalah masyarakat Kota Serang yang pernah melakukan pembelian pada Shopee minimal 2 kali. Sampel pada penelitian ini berjumlah 126 responden. Metode analisis yang digunakan adalah Structural Equation Modelling (SEM) dengan alat analisis SmartPLS 4 Professional.
Hasil penelitian menunjukkan bahwa: (1) Harga berpengaruh positif dan signifikan terhadap Keputusan Pembelian. (2) Online Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian. (3) Harga berpengaruh positif dan signifikan terhadap Kepercayaan. (4) Online Customer Review berpengaruh positif dan signifikan terhadap Kepercayaan. (5) Kepercayaan berpengaruh positif dan signifikan terhadap Keputusan Pembelian. (6) Kepercayaan mampu memediasi hubungan Harga terhadap Keputusan Pembelian. (7) Kepercayaan mampu memediasi hubungan Online Customer Review terhadap Keputusan Pembelian.
abstract: This study aimed to determine the effect of price (X1) and online customer review (X2) on purchase decision (Y) with trust (Z) as an mediation variable on users of Shopee.
This study used quantitative method by collecting data based on questionnaires and literature studies. The population of this study was Serang City residents who have made purchases on Shopee at least twice. The research sample consisted of 126 respondents. The data were further analyzed by using Structural Equation Modelling (SEM) with the SmartPLS Professional analysis tools. 
The result of this study showed that: (1) Price has a positive and significant effect on Purchasing Decisions. (2) Online Customer Review has a positive and significant effect on Purchasing Decisions. (3) Price has a positive and significant effect on Trust. (4) Online Customer Review has a positive and significant effect on Trust. (5) Trust has a positive and significant effect on Purchase Decisions. (6) Price has positive and significant effect on Purchase Decision mediated by Trust (7) Online Customer Review has positive and significant effect on Purchase Decision mediated by Trust variable.
date: 2024
date_type: published
pages: 148
institution: UNIVERSITAS SULTAN AGENG TIRTAYASA
department: MANAJEMEN
thesis_type: sarjana
thesis_name: sarjana
citation:   Akmalia, Izzatu  (2024) PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.   
document_url: https://eprints.untirta.ac.id/45072/1/IZZATU%20AKMALIA%205551190139_Fulltext.pdf
document_url: https://eprints.untirta.ac.id/45072/3/IZZATU%20AKMALIA%205551190139_02.pdf
document_url: https://eprints.untirta.ac.id/45072/4/IZZATU%20AKMALIA%205551190139_03.pdf
document_url: https://eprints.untirta.ac.id/45072/5/IZZATU%20AKMALIA%205551190139_04.pdf
document_url: https://eprints.untirta.ac.id/45072/6/IZZATU%20AKMALIA%205551190139_05.pdf
document_url: https://eprints.untirta.ac.id/45072/7/IZZATU%20AKMALIA%205551190139_Lamp.pdf
document_url: https://eprints.untirta.ac.id/45072/8/IZZATU%20AKMALIA%205551190139_Ref.pdf
document_url: https://eprints.untirta.ac.id/45072/9/IZZATU%20AKMALIA%205551190139_01.pdf