<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN"^^ . "This study aimed to determine the effect of price (X1) and online customer review (X2) on purchase decision (Y) with trust (Z) as an mediation variable on users of Shopee.\r\nThis study used quantitative method by collecting data based on questionnaires and literature studies. The population of this study was Serang City residents who have made purchases on Shopee at least twice. The research sample consisted of 126 respondents. The data were further analyzed by using Structural Equation Modelling (SEM) with the SmartPLS Professional analysis tools. \r\nThe result of this study showed that: (1) Price has a positive and significant effect on Purchasing Decisions. (2) Online Customer Review has a positive and significant effect on Purchasing Decisions. (3) Price has a positive and significant effect on Trust. (4) Online Customer Review has a positive and significant effect on Trust. (5) Trust has a positive and significant effect on Purchase Decisions. (6) Price has positive and significant effect on Purchase Decision mediated by Trust (7) Online Customer Review has positive and significant effect on Purchase Decision mediated by Trust variable."^^ . "2024" . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "MANAJEMEN, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "Izzatu"^^ . "Akmalia"^^ . "Izzatu Akmalia"^^ . . "ENOK"^^ . "NURHAYATI"^^ . "ENOK NURHAYATI"^^ . . "H.E.R"^^ . "TAUFIK"^^ . "H.E.R TAUFIK"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS EKONOMI DAN BISNIS"^^ . . . "JURUSAN MANAJEMEN"^^ . . . . . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Text)"^^ . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Text)"^^ . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Text)"^^ . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Text)"^^ . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Text)"^^ . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Text)"^^ . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Text)"^^ . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Text)"^^ . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Other)"^^ . . . . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Other)"^^ . . . . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Other)"^^ . . . . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Other)"^^ . . . . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Other)"^^ . . . . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Other)"^^ . . . . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Other)"^^ . . . . . . "PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN (Other)"^^ . . . . . "HTML Summary of #45072 \n\nPERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN\n\n" . "text/html" . . . "HB Economic Theory"@en . . . "HC Economic History and Conditions"@en . .