relation: https://eprints.untirta.ac.id/45072/
title: PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN
creator: Akmalia, Izzatu
subject: HB Economic Theory
subject: HC Economic History and Conditions
description: This study aimed to determine the effect of price (X1) and online customer review (X2) on purchase decision (Y) with trust (Z) as an mediation variable on users of Shopee.  This study used quantitative method by collecting data based on questionnaires and literature studies. The population of this study was Serang City residents who have made purchases on Shopee at least twice. The research sample consisted of 126 respondents. The data were further analyzed by using Structural Equation Modelling (SEM) with the SmartPLS Professional analysis tools.   The result of this study showed that: (1) Price has a positive and significant effect on Purchasing Decisions. (2) Online Customer Review has a positive and significant effect on Purchasing Decisions. (3) Price has a positive and significant effect on Trust. (4) Online Customer Review has a positive and significant effect on Trust. (5) Trust has a positive and significant effect on Purchase Decisions. (6) Price has positive and significant effect on Purchase Decision mediated by Trust (7) Online Customer Review has positive and significant effect on Purchase Decision mediated by Trust variable.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://eprints.untirta.ac.id/45072/1/IZZATU%20AKMALIA%205551190139_Fulltext.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/45072/3/IZZATU%20AKMALIA%205551190139_02.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/45072/4/IZZATU%20AKMALIA%205551190139_03.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/45072/5/IZZATU%20AKMALIA%205551190139_04.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/45072/6/IZZATU%20AKMALIA%205551190139_05.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/45072/7/IZZATU%20AKMALIA%205551190139_Lamp.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/45072/8/IZZATU%20AKMALIA%205551190139_Ref.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/45072/9/IZZATU%20AKMALIA%205551190139_01.pdf
identifier:   Akmalia, Izzatu  (2024) PERAN KESESUAIAN HARGA DAN ONLINE CUSTOMER REVIEW DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.