relation: https://eprints.untirta.ac.id/45046/
title: APLIKASI RRI DIGITAL SEBAGAI STRATEGI REBRANDING RADIO REPUBLIK INDONESIA (RRI)
creator: SEPTIANA SILALAHI, YESICA
subject: Communication (General)
description: Rebranding is a strategic process by which a company or organization renews its image and identity to attract new audiences and strengthen the loyalty of existing ones. In the context of public broadcasting, rebranding can include adapting to technological developments and consumer needs. RRI rebranded its online radio application, the RRI Digital application. Rebranding is done by changing the name, logo, tagline and structure of the application. This research aims to find out how the process and stages of rebranding carried out by RRI. As well as the obstacles and challenges experienced during the rebranding process. This research uses a qualitative approach with a descriptive nature. Indept Interview was used in conducting interviews with 4 main informants and 1 supporting informant. This   research focuses on corporate rebranding which includes four rebranding processes, namely; the first stage, Analyzing, which is the process of analyzing the reasons for rebranding. Second, Planning is designing the components that will be   changed. Third, Implementation is the stage of completion of the design that has been prepared. Fourth, evaluation is the stage where the company measures the success rate of rebranding. RRI relaunches (remarketing) the RRI Digital   application using outdoor media (billboards, banners, posters) and social media (instragram, youtube, facebook, twitter and so on). The rebranding obstacles experienced by RRI are technical obstacles such as server disruptions in the   application and non-technical disturbances such as the imbalance in the mindset of the workforce/staff. The challenges of RRI after rebranding are technological developments and broadcast media competition.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/45046/4/YESICA%20SEPTIANA%20SILALAHI_6662200112_FULL%20TEXT.pdf
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language: en
identifier: https://eprints.untirta.ac.id/45046/5/YESICA%20SEPTIANA%20SILALAHI_6662200112_CP.pdf
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identifier: https://eprints.untirta.ac.id/45046/6/YESICA%20SEPTIANA%20SILALAHI_662200112_01.pdf
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identifier: https://eprints.untirta.ac.id/45046/7/YESICA%20SEPTIANA%20SILALAHI_662200112_02.pdf
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identifier: https://eprints.untirta.ac.id/45046/8/YESICA%20SEPTIANA%20SILALAHI_662200112_03.pdf
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identifier: https://eprints.untirta.ac.id/45046/9/YESICA%20SEPTIANA%20SILALAHI_662200112_04.pdf
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identifier: https://eprints.untirta.ac.id/45046/10/YESICA%20SEPTIANA%20SILALAHI_662200112_05.pdf
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identifier: https://eprints.untirta.ac.id/45046/11/YESICA%20SEPTIANA%20SILALAHI_662200112_REF.pdf
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language: en
identifier: https://eprints.untirta.ac.id/45046/12/YESICA%20SEPTIANA%20SILALAHI_662200112_LAMP.pdf
identifier:   SEPTIANA SILALAHI, YESICA  (2024) APLIKASI RRI DIGITAL SEBAGAI STRATEGI REBRANDING RADIO REPUBLIK INDONESIA (RRI).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.