<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS"^^ . "This research aims to determine the influence of the relationship\r\nbetween Social Media Marketing and Corporate Social Responsibility on Purchasing\r\nDecisions with Brand Image as an intervening variable and Brand Trust as a\r\nmoderating variable. The type of research used in this research is descriptive\r\nquantitative research. The population in this study were users of PT Asuransi Tugu\r\nPratama Indonesia's Tdrive product. The sampling technique used was purposive\r\nsampling. The number of samples in this study was 270 samples. The data analysis\r\nmethod in this research is using Structural Equation Modeling (SEM) with SmartPLS\r\n4. The results of the research show that Social media marketing has no effect on\r\npurchasing decisions, Corporate social responsibility has a positive and significant\r\neffect on purchasing decisions, Social media marketing has a positive and significant\r\neffect on brand image, corporate social responsibility has a positive and significant\r\neffect on brand image, brand image has a positive and significant effect on purchasing\r\ndecisions, and brand image is able to mediate the relationship between corporate\r\nsocial responsibility on purchasing decisions and brand trust is not able to moderate\r\nthe relationship between social media marketing and decisions. purchase."^^ . "2024" . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "MAGISTER MANAJEMEN, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "AGUS"^^ . "DAVID RAMDANSYAH"^^ . "AGUS DAVID RAMDANSYAH"^^ . . "LIZA"^^ . "MUMTAZAH DAMARWULAN"^^ . "LIZA MUMTAZAH DAMARWULAN"^^ . . "NOVAN"^^ . "RIDHO AGUNG"^^ . "NOVAN RIDHO AGUNG"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "EKONOMI DAN BISNIS"^^ . . . "MAGISTER MANAJEMEN"^^ . . . . . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Text)"^^ . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Text)"^^ . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Text)"^^ . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Text)"^^ . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Text)"^^ . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Text)"^^ . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Text)"^^ . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Text)"^^ . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Other)"^^ . . . . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Other)"^^ . . . . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Other)"^^ . . . . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Other)"^^ . . . . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Other)"^^ . . . . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Other)"^^ . . . . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Other)"^^ . . . . . . "MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY\r\n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)\r\nTESIS (Other)"^^ . . . . . "HTML Summary of #44848 \n\nMENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY \n(Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia) \nTESIS\n\n" . "text/html" . . . "HB Economic Theory"@en . . . "HJ Public Finance"@en . .