relation: https://eprints.untirta.ac.id/44848/
title: MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY  (Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia)  TESIS
creator: RIDHO AGUNG, NOVAN
subject: HB Economic Theory
subject: HJ Public Finance
description: This research aims to determine the influence of the relationship  between Social Media Marketing and Corporate Social Responsibility on Purchasing  Decisions with Brand Image as an intervening variable and Brand Trust as a  moderating variable. The type of research used in this research is descriptive  quantitative research. The population in this study were users of PT Asuransi Tugu  Pratama Indonesia's Tdrive product. The sampling technique used was purposive  sampling. The number of samples in this study was 270 samples. The data analysis  method in this research is using Structural Equation Modeling (SEM) with SmartPLS  4. The results of the research show that Social media marketing has no effect on  purchasing decisions, Corporate social responsibility has a positive and significant  effect on purchasing decisions, Social media marketing has a positive and significant  effect on brand image, corporate social responsibility has a positive and significant  effect on brand image, brand image has a positive and significant effect on purchasing  decisions, and brand image is able to mediate the relationship between corporate  social responsibility on purchasing decisions and brand trust is not able to moderate  the relationship between social media marketing and decisions. purchase.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/44848/2/BAB%20II%20%28Novan%20Ridho%20Agung_7776200030_02%29.pdf
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language: en
identifier: https://eprints.untirta.ac.id/44848/3/BAB%20III%20%28Novan%20Ridho%20Agung_7776200030_03%29.pdf
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identifier: https://eprints.untirta.ac.id/44848/4/BAB%20IV%20%28Novan%20Ridho%20Agung_7776200030_04%29.pdf
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language: en
identifier: https://eprints.untirta.ac.id/44848/5/BAB%20V%20%28Novan%20Ridho%20Agung_7776200030_05%29.pdf
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language: en
identifier: https://eprints.untirta.ac.id/44848/8/DAFTAR%20PUSTAKA.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/44848/10/Novan%20Ridho%20Agung%20-%207776200030%20-%201-V.%20full.pdf
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language: en
identifier: https://eprints.untirta.ac.id/44848/11/Novan%20Ridho%20Agung%20-%207776200030%20-%2001.pdf
format: text
language: en
identifier: https://eprints.untirta.ac.id/44848/12/Novan%20Ridho%20Agung%20-%207776200030%20-%20Lamp.pdf
identifier:   RIDHO AGUNG, NOVAN  (2024) MENINGKATKAN PURCHASING DECISION MELALUI SOCIAL MEDIA MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY (Studi pada produk TDRIVE PT Asuransi Tugu Pratama Indonesia) TESIS.  Master thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.