relation: https://eprints.untirta.ac.id/44724/
title: ANALISIS STRATEGI PEMASARAN DALAM MENGHADAPI   PERSAINGAN BISNIS PADA “SALIRA CAKE” DI   KECAMATAN KELAPA DUA KABUPATEN TANGERANG
creator: AYZA NAZHIFA, RIZKA
subject: Communication (General)
description: Established since 2009, Salira Cake is a business run individually in the field of   food processing into cakes, located in Dasana Indah, Kelapa Dua District. Salira   Cake has a shop that is strategically located so that it is easy for visitors to find.   However, the many similar products create competition in running a business. This   research aims to identify internal and external factors in UMKM Salira Cake and   analyze strategies that can be applied by UMKM Salira Cake. The data analysis   used is the internal factor evaluation matrix (IFE), external factor evaluation   matrix (EFE), internal external matrix (IE) and SWOT matrix. The results of the   research showed that internal factors are 8 strength factors and 4 weakness factors.   While external factors are 5 opportunity factors and 4 threat factors. After that, the   IE matrix obtained from the IFE matrix score of 2.986 and the EFE matrix score of   3.206, the IE matrix is in quadrant II which means growing and building. There are   7 alternative strategies obtained from the results of the SWOT analysis.
date: 2024
type: Thesis
type: NonPeerReviewed
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identifier: https://eprints.untirta.ac.id/44724/1/Rizka%20Ayza%20Nazhifa_4441200044_Fulltext.pdf
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identifier: https://eprints.untirta.ac.id/44724/2/Rizka%20Ayza%20Nazhifa_4441200044_01.pdf
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identifier: https://eprints.untirta.ac.id/44724/3/Rizka%20Ayza%20Nazhifa_4441200044_02.pdf
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identifier: https://eprints.untirta.ac.id/44724/4/Rizka%20Ayza%20Nazhifa_4441200044_03.pdf
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identifier: https://eprints.untirta.ac.id/44724/5/Rizka%20Ayza%20Nazhifa_4441200044_04.pdf
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identifier: https://eprints.untirta.ac.id/44724/6/Rizka%20Ayza%20Nazhifa_4441200044_05.pdf
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identifier: https://eprints.untirta.ac.id/44724/7/Rizka%20Ayza%20Nazhifa_4441200044_Ref.pdf
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identifier: https://eprints.untirta.ac.id/44724/8/Rizka%20Ayza%20Nazhifa_4441200044_Lamp.pdf
identifier:   AYZA NAZHIFA, RIZKA  (2024) ANALISIS STRATEGI PEMASARAN DALAM MENGHADAPI PERSAINGAN BISNIS PADA “SALIRA CAKE” DI KECAMATAN KELAPA DUA KABUPATEN TANGERANG.  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.