relation: https://eprints.untirta.ac.id/44713/
title: PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN  PEMBELIAN MELALUI PENGGUNAAN APLIKASI PESAN   ANTAR ONLINE  (Studi kasus Pengguna Jasa Pesan Antar Online pada UMKM Berani Pedas   di Kota Serang)
creator: Yuningsih, Iin
subject: S Agriculture (General)
subject: T Technology (General)
subject: Communication (General)
description: The purpose of this research is to analyze the influence of the promotional mix,   especially on the influence on purchasing decisions through the online delivery   service application at the Berani Pedas UMKM in Serang City. The data collection   technique was carried out using a questionnaire with a sample of 60 online delivery   service application users who made purchases, with a sampling method using   nonprobability sampling. The results of the research show that partially the four   promotional mix variables which include advertising, sales promotion, public   relations and direct marketing do not have a significant influence, while personal   selling has a significant influence on purchasing decisions, but simultaneously all   promotional mix variables have a significant influence on purchasing decisions.   Among the promotional mix variables, personal sales is the variable that has the   greatest influence on purchasing decisions through the use of online delivery   service applications.
date: 2024
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://eprints.untirta.ac.id/44713/1/Iin%20Yuningsih_4441200213_Fulltext.pdf
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language: en
identifier: https://eprints.untirta.ac.id/44713/2/Iin%20Yuningsih_4441200213_01...pdf
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identifier: https://eprints.untirta.ac.id/44713/3/Iin%20Yuningsih_4441200213_02.pdf
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language: en
identifier: https://eprints.untirta.ac.id/44713/4/Iin%20Yuningsih_4441200213_03.pdf
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language: en
identifier: https://eprints.untirta.ac.id/44713/5/Iin%20Yuningsih_4441200213_04.pdf
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language: en
identifier: https://eprints.untirta.ac.id/44713/6/Iin%20Yuningsih_4441200213_05.pdf
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language: en
identifier: https://eprints.untirta.ac.id/44713/7/Iin%20Yuningsih_4441200213_Ref.pdf
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language: id
identifier: https://eprints.untirta.ac.id/44713/8/Iin%20Yuningsih_4441200213_Lamp.pdf
identifier:   Yuningsih, Iin  (2024) PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MELALUI PENGGUNAAN APLIKASI PESAN ANTAR ONLINE (Studi kasus Pengguna Jasa Pesan Antar Online pada UMKM Berani Pedas di Kota Serang).  S1 thesis, UNIVERSITAS SULTAN AGENG TIRTAYASA.