<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA"^^ . "Make up has become a lifestyle, especially among women today. L’Oréal Paris Indonesia is a leading make up company that offers a range of innovative beauty products. L’Oréal Paris Indonesia products are widely known for their high quality, using safe and effective ingredients, supported by advanced scientific research. With the mission of bringing beauty to everyone, L’Oréal Paris Indonesia is renowned for its famous slogan, “Because We Are All Worth It.” The researcher is interested in investigating the campaign process of “Because We Are All Worth It” by L’Oréal Paris Indonesia. The approach used is qualitative, employing the five functional stages development model (Identification, Legitimization, Participation, Penetration, and Distribution) developed by a team of campaign researchers and practitioners at Yale University, USA, in the early 1960s. This research employs data collection techniques such as in-depth interviews, observation, and documentation. The research findings are as follows, Identification Stage (identity creation), L’Oréal Paris Indonesia successfully established a globally relevant identity while maintaining its vision and mission. Legitimization Stage (product recognition), L’Oréal Paris Indonesia effectively utilized media and strategies to introduce its products and build consumer recognition. Participation Stage (consumer contribution), L’Oréal Paris Indonesia successfully encouraged consumer participation and supported the social aspects of the campaign, broadening the campaign and increasing consumer loyalty. Penetration Stage (product testimonials), L’Oréal Paris Indonesia’s strategy successfully utilized testimonials and consumer participation to build a positive reputation and enhance brand image. Distribution Stage (proof of success), This stage evaluated the success of the campaign, supporting its commercial success, and creating a broader social impact by spreading messages of self-love and self-worth."^^ . "2024" . . . . . . . . . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Ilmu Komunikasi, Universitas Sultan Ageng Tirtayasa"^^ . . . . . . . . . . . "Yosephine"^^ . "Natalia"^^ . "Yosephine Natalia"^^ . . "Ail"^^ . "Muldi"^^ . "Ail Muldi"^^ . . "Neka"^^ . "Firtiyah"^^ . "Neka Firtiyah"^^ . . "Universitas Sultan Ageng Tirtayasa"^^ . . . "Fakultas Ilmu Sosial dan Ilmu Politik"^^ . . . "Ilmu Komunikasi"^^ . . . . . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Text)"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Text)"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Text)"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Text)"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Text)"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Text)"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Text)"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Text)"^^ . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Other)"^^ . . . . . . "KAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA (Other)"^^ . . . . . "HTML Summary of #44702 \n\nKAMPANYE “BECAUSE WE ARE ALL WORTH IT”OLEH L’ORÉAL PARIS INDONESIA\n\n" . "text/html" . . . "Communication (General)" . .