<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang)"^^ . "This research aims to determine the analysis of the influence of Islamic lifestyle\r\nvariables, halal certification, and social media exposure in influencing purchasing\r\ndecisions at mixue outlets in Serang City. The sampling technique used in this\r\nresearch was Simple Random Sampling and cluster sampling, this technique was\r\nused because not all customers at Mixue outlets in Serang City could be used as\r\nsamples by taking several areas in Serang City to be used as samples and chosen\r\nrandomly. The sample in this study amounted to 190 respondents. The data\r\ncollection method uses a questionnaire and the measuring instrument used is a\r\nLikert scale. The analytical tools used are validity and reliability tests, normality\r\ntests, multicollinearity tests, heteroscedasticity tests, multiple linear regression\r\nanalysis, hypothesis tests (t test and f test), and the R2 coefficient of determination\r\ntest. Using IBM SPSS Statistics 23 software.\r\nThe results of multiple linear tests state that the Islamic lifestyle variable (X1) has\r\nan influence of 0.456 on purchasing decisions (Y), halal certification (X2) has an\r\ninfluence of 0.257 on purchasing decisions (Y), and social media exposure (X3) has\r\nan influence of 0.354 on purchasing decisions (Y). The Coefficient of Determination\r\nvalue shows that purchasing decisions are influenced by an Islamic lifestyle, halal\r\ncertification and social media exposure of 40.5% and the remaining 59.5% is\r\ninfluenced by other factors not examined in this research. From the results of the t\r\ntest it can be concluded that partially the Islamic lifestyle variables (X1), halal\r\ncertification (X2) and social media exposure (X3) have a significant positive\r\ninfluence on the purchasing decision variable (Y). From the results of the F test, it\r\ncan be concluded that simultaneously the Islamic lifestyle variables (X1), halal\r\ncertification (X2) and social media exposure (X3) have a significant influence on\r\nthe purchasing decision variable (Y).\r\nKeyword: Islamic Lifestyle, Halal Certification, Social Media Exposure, and\r\nPurcashing Decision"^^ . "2024-12-13" . . . . . . . . . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "EKONOMI SYARIAH, UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . . . . . . . . . "AHKYAKUDIN"^^ . "AKHYAKUDIN"^^ . "AHKYAKUDIN AKHYAKUDIN"^^ . . "FEBRI"^^ . "IMANUDDIN"^^ . "FEBRI IMANUDDIN"^^ . . "ELIF"^^ . "PARDIANSYAH"^^ . "ELIF PARDIANSYAH"^^ . . "UNIVERSITAS SULTAN AGENG TIRTAYASA"^^ . . . "FAKULTAS EKONOMI DAN BISNIS"^^ . . . "JURUSAN EKONOMI SYARIAH"^^ . . . . . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Text)"^^ . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Text)"^^ . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Text)"^^ . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Text)"^^ . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Text)"^^ . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Text)"^^ . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Text)"^^ . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Text)"^^ . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Other)"^^ . . . . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Other)"^^ . . . . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Other)"^^ . . . . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Other)"^^ . . . . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Other)"^^ . . . . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Other)"^^ . . . . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Other)"^^ . . . . . . "PENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN\r\nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN\r\n(Studi Kasus Pada Gerai Mixue Kota Serang) (Other)"^^ . . . . . "HTML Summary of #44588 \n\nPENGARUH GAYA HIDUP ISLAMI, SERTIFIKASI HALAL, DAN \nSOCIAL MEDIA EXPOSURE TERHADAP KEPUTUSAN PEMBELIAN \n(Studi Kasus Pada Gerai Mixue Kota Serang)\n\n" . "text/html" . . . "BP Islam. Bahaism. Theosophy, etc"@en . .